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Gucci Frames the Future with Spring Summer 2026 Eyewear Collection

Luxury fashion house Gucci has unveiled its Spring Summer 2026 Eyewear campaign, celebrating individuality, craftsmanship, and self-expression through a visually striking series of portraits and cinematic visuals. The campaign places the spotlight firmly on the brand’s latest eyewear designs, using intimate close-up imagery that captures both the personality of the wearers and the intricate details … Read more

The Namibia Jersey Hack: How Flipkart Turned a Small Sponsorship into a Big Marketing Win

During the ICC Men’s T20 World Cup 2026, millions of Indian fans tuned in to watch high-voltage matches, especially the clashes involving India and Pakistan. Amid the excitement, one unexpected brand placement caught attention – Flipkart on Namibia’s jersey. At first glance, the move seemed puzzling. Flipkart doesn’t operate in Namibia, so the sponsorship wasn’t … Read more

Bikaji Foods Takes Full Control of Petunt Food with ₹8 Crore Stake Buyout

Bikaji Foods International has announced the acquisition of the remaining 48.78% equity stake in Petunt Food Processors Private Limited for approximately ₹8 crore, making the company a wholly owned subsidiary. The decision was approved by Bikaji’s board as part of its strategy to consolidate ownership and strengthen operational control. Before the transaction, Bikaji held a … Read more

MIB Orders Temporary Halt on News TV TRP Ratings Amid West Asia Conflict

India’s Ministry of Information and Broadcasting (MIB) has directed the Broadcast Audience Research Council (BARC) to suspend the release of Television Rating Points (TRP) for news channels for a period of four weeks. The directive comes amid concerns over the nature and quality of coverage related to the ongoing Iran–Israel conflict and the broader geopolitical … Read more

Edelweiss Mutual Fund’s Women’s Day Campaign Celebrates the Rise of Women Investors

Edelweiss Mutual Fund has launched a new digital campaign for Women’s Day, highlighting the growing influence of women in India’s financial ecosystem. The initiative focuses on the increasing participation of women across financial products such as mutual funds, equity markets, insurance and banking, reflecting a significant shift in how wealth creation is evolving in the … Read more

Vivo Spotlights V70 Series in New Campaign Featuring Siddharth Malhotra and Kiara Advani

Vivo India has unveiled a new digital campaign for its latest smartphones, the V70 and V70 Elite, starring brand ambassadors Siddharth Malhotra and Kiara Advani. The campaign centres around capturing life’s meaningful moments, using storytelling inspired by the actors’ personal journeys. The campaign film portrays intimate and emotional moments such as a proposal and pre-wedding … Read more

Nikita Kandhari Takes Expanded Role at Prime Video and Amazon MGM Studios

Nikita Kandhari has taken on an expanded role at Prime Video and Amazon MGM Studios, leading marketing for the Hindi slate across original series, films, and acquired content. Previously Principal – Content Marketing, she will now oversee campaigns for the entire Hindi portfolio. Sharing the update on LinkedIn, Kandhari reflected on a year of learning … Read more