F1 Academy has announced a global partnership with Sephora ahead of the 2026 racing season, naming the beauty retailer as both the Official Partner and Official Beauty Retail Partner of the championship. The collaboration aims to promote female empowerment, individuality, and confidence, while supporting emerging women drivers on the global motorsport stage. With operations in … Read more
Compass Communications has been appointed as the communications partner for Foundation for Culture, Arts and Literature (FOCAL), marking a new collaboration aimed at amplifying the organisation’s cultural initiatives. As part of the engagement, the agency supported the Dibrugarh University International Literature Festival (DUILF), organised by FOCAL in partnership with Dibrugarh University. The festival recently concluded … Read more
Bigg Boss Bangla is set to debut on Star Jalsha, with former Indian cricket captain Sourav Ganguly announced as the host. The show will be produced by EndemolShine India, part of Banijay Asia. The announcement was made at Eden Gardens during a cricket match hosted by Ganguly, attended by advertisers and media industry professionals. The … Read more
Huber & Holly has entered the impulse ice cream category with the launch of a new range called Cones & Candies, introducing ready-to-eat formats designed for on-the-go consumption. Known for its freshly churned ice creams and dessert offerings served through its scoop stores, the brand is now expanding beyond its outlet-based model to reach consumers … Read more
Centuary Mattresses marked World Sleep Day with a digital campaign titled “Better Moments Begin Here”, alongside a social initiative aimed at improving sleep comfort for vulnerable communities. As part of the initiative, the company donated 150 mattresses in Hyderabad to several institutions, including Devnar School for the Blind, DESIRE Society, Telangana State Model School, and … Read more
Consumer technology brand Dyson has appointed Omnicom Media Group to manage its global media planning and buying account, estimated to be worth around $500 million annually. The win followed a competitive multi-agency pitch managed by Ebiquity, with WPP Media and Publicis Media competing in the final round. Previously, the account was handled by IPG Mediabrands, … Read more
India’s drug regulator has issued a fresh advisory warning pharmaceutical companies against promoting prescription weight-loss medicines to the general public. The notice specifically highlights GLP-1 therapies, widely used for obesity and diabetes treatment, and reiterates that such drugs cannot be advertised under existing Indian drug laws. The advisory, released by the Central Drugs Standard Control … Read more
Levi’s has introduced its 2026 global campaign, “Behind Every Original,” in India, featuring brand ambassador Alia Bhatt. The campaign celebrates authenticity, individuality, and the mindset that drives people to express themselves without following conventions. At the centre of the campaign is a film featuring Alia Bhatt, whose journey reflects themes of reinvention, self-belief, and personal … Read more
Amazon MX Player has unveiled its largest-ever content slate for 2026, announcing 150+ new and returning shows as part of its strategy to deliver premium entertainment to viewers across India completely free of cost. The platform continues to focus on democratising access to high-quality storytelling by offering diverse content without subscription fees. The upcoming slate … Read more
The Advertising Club Madras has announced additional jury chairs for the 44th edition of the MADDYS Awards, its annual celebration of excellence in advertising and marketing. The awards recognise outstanding work across multiple disciplines within the industry. For the Film & Audio Craft MADDYS, Agnello Dias, co-founder of Spinach Experience Design, will serve as the … Read more
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