Arun Pattabhiraman has stepped down as chief marketing officer at Sprinklr after nearly four years, where he led global marketing along with pricing, monetisation and sales development from Bengaluru. During his tenure, he helped rebuild and scale the company’s global marketing organisation across multiple markets. Prior to Sprinklr, Pattabhiraman served as chief growth officer at … Read more
NDTV Good Times has launched the India chapter of its ‘My Story’ World Tour, opening with a live concert by Yo Yo Honey Singh in Delhi. The event was designed as a storytelling-driven musical experience, tracing the artist’s personal and professional journey through different phases of his career. The concert followed a four-part narrative format … Read more
Creative intelligence and technology company Huella has announced its expansion into the Southeast Asian market with the launch of a new regional hub in Singapore. The move marks the next phase of the company’s international growth strategy as it looks to scale its offerings beyond India. Huella’s expansion comes amid increasing global demand for interactive … Read more
Taboola has promoted Disha Kapoor to Senior Manager – Marketing for India, Southeast Asia and Thailand. She joined the company in 2024 as Marketing Manager for India and has since contributed to strengthening the open web narrative across the region’s advertising ecosystem through various marketing initiatives.
YouTube has introduced a new range of flexible subscription options for its live television service, YouTube TV, offering viewers more choice in how they access different types of content. The platform has launched more than 10 new plans covering sports, news, entertainment and family programming, with prices set lower than the standard YouTube TV package. … Read more
JK Lakshmi Cement has been announced as the principal sponsor of Rajasthan Royals for the upcoming IPL 2026 season. As part of the partnership, the company’s logo will appear on the back of the Rajasthan Royals’ match jersey, giving the brand prominent visibility throughout the tournament. The association will extend beyond jersey branding. JK Lakshmi … Read more
Beauty and personal care brand Pilgrim has unveiled a new digital campaign titled “Nani Ka Secret”, featuring actor and brand ambassador Rashmika Mandanna. The campaign promotes Pilgrim’s Advanced Hair Growth Serum with Korean Black Rice, highlighting the brand’s approach of combining global beauty traditions with modern skincare science. The film-led campaign revolves around a nostalgic … Read more
Wakefit has launched a new digital campaign titled “Wakefit Dhamki Squad” to mark World Sleep Day, tapping into a nostalgic cultural memory familiar to many Indian households – the bedtime warnings children often received from their mothers. Video Link: https://www.instagram.com/reel/DV0etU9hN9T/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign invites people to share the most memorable “maa dhamkis” they remember from childhood. … Read more
Cheil South West Asia has elevated Kumar Awanish to the role of Group Chief Operating Officer. Previously serving as Chief Growth Officer, Awanish will now lead the group’s operational strategy and report to President & CEO Sungkyoon Kim. Based in Gurugram, he will focus on strengthening operational excellence and driving the agency’s transformation into an … Read more
Building materials company Magicrete has partnered with Royal Challengers Bengaluru (RCB) as the team’s official building material partner for the Indian Premier League (IPL) 2026 season. The collaboration brings the construction solutions brand into RCB’s sponsorship roster ahead of the upcoming tournament. Through this association, Magicrete aims to increase its visibility among cricket audiences across … Read more
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