E-pharmacy platform Truemeds has launched a new campaign featuring actor Paresh Rawal to raise awareness about substitute medicines that can help reduce the financial burden of long-term treatments. The campaign includes two brand films that reflect everyday situations faced by families dealing with recurring medical expenses. Both narratives highlight how the rising cost of medicines … Read more
Audi India has appointed Wondrlab as its brand communication partner after a competitive multi-agency pitch, marking a notable addition to the marketing network’s growing portfolio of global brands. With this mandate, Wondrlab will lead Audi India’s brand communication strategy through a platform-first approach. Instead of focusing on isolated campaigns, the collaboration will aim to build … Read more
India’s edtech sector may be heading toward another major consolidation. upGrad has signed a term sheet to acquire rival learning platform Unacademy in an all-stock transaction, marking a significant step in the evolving online education landscape. Under the proposed deal structure, Unacademy’s co-founder Gaurav Munjal will continue to lead the company as CEO. The agreement … Read more
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