Houseware brand Jaypee has joined the Punjab Kings’ partners roster as an official sponsor ahead of the upcoming Indian Premier League (IPL) season. The partnership marks a new step for the household and kitchenware brand as it looks to expand its visibility among cricket audiences across India. Through this association, Jaypee aims to leverage the … Read more
Three-time IPL champions Kolkata Knight Riders (KKR) have revealed their new jersey for the TATA IPL 2026 season, introducing a rich purple and shimmering gold kit inspired by the theme “Lines of Legacy.” The jersey design pays tribute to some of the franchise’s most memorable moments over the years, transforming them into a visual narrative … Read more
OM Bhakti, an Indian brand focused on pooja and devotional essentials, has appointed Value 360 Communications as its official public relations partner. The mandate is aimed at strengthening the brand’s communication strategy as it expands its presence across India. Through this partnership, OM Bhakti plans to build a stronger brand narrative around purity, authenticity and … Read more
A new report by HerKey in partnership with Havas Creative India highlights a striking disconnect between women’s growing purchasing power and the way brands approach women-focused marketing. Titled “The Paradox of Influence: Women’s Structural Power vs Marketing Reality,” the study reveals that women influence between 70% and 85% of purchase decisions across consumer categories. Despite … Read more
Sports Tak reported significant digital engagement during the ICC Men’s T20 World Cup, which took place from 7 February to 8 March 2026. The sports content platform recorded strong audience interaction across its social media channels during the tournament period. According to the platform, its coverage generated 356 million views and reached 100 million users … Read more
Fashion e-commerce platform AJIO has launched an exclusive merchandise collection linked to the upcoming film Dhurandhar: The Revenge, tapping into the growing anticipation around the movie’s theatrical release on March 19. Branded as “Dhurandhar x AJIO”, the collection features fan-focused apparel inspired by the film’s visual style and action-driven narrative. The highlight of the drop … Read more
India’s skincare market has seen a wave of digital-first beauty brands, but few have scaled as quickly as Dot & Key. The colourful, ingredient-focused brand has rapidly become a Gen-Z favourite, raising an interesting question: is its success driven by effective skincare or exceptional marketing? Dot & Key was founded in 2018 by Anisha Agarwal … Read more
Namita Jadhav has moved on from JioStar, where she most recently served as Vice President – Corporate Communications. With over 25 years of experience in media and entertainment, Jadhav oversaw enterprise, sports and policy communications at the company. Before joining JioStar, she spent nearly 19 years with The Walt Disney Company India in various communications … Read more
Pernod Ricard India has elevated Namita Bharadwaj to the role of Chief Human Resources Officer (CHRO). She has been with the company for nearly four years and most recently served as Head – Total Rewards, Performance, Analytics and Digital Experience. Prior to joining Pernod Ricard India, Bharadwaj worked as Principal at Mercer Human Resource Consulting … Read more
The JSW Indian Open has revealed its sponsor line-up for the 2026 edition of the squash tournament, which will take place from 18–22 March at the CCI Brabourne Stadium in Mumbai. JSW will continue as the title partner for the tournament, reinforcing its long-term commitment to developing sports in India. SILA has joined the event … Read more
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