Day: March 17, 2026

Dabur has introduced ‘Miswaknama’, a digital-first, influencer-led content IP for its Dabur Meswak toothpaste, aiming to reposition the Miswak ingredient through a culturally rich and storytelling-driven approach. Video Link: https://www.instagram.com/reel/DVtJg9FAyTG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The initiative moves beyond traditional product communication by adopting a travel and culture-led format, where regional creators explore the presence of the Miswak tree across … Read more

Flipkart has launched a new campaign featuring two television commercials focused on its fashion and home categories, reinforcing its positioning around discovery-led shopping. Conceptualised by Leo Burnett, the films capture how modern consumers often discover products organically rather than through planned purchases. The campaign is built on the insight that shopping today is increasingly influenced … Read more

Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio, has announced influencer Apoorva Mukhija, popularly known as Rebel Kid, as the brand ambassador for its sunscreen category. The announcement is accompanied by a new digital film that highlights the brand’s lightweight sunscreen range. Set against a vibrant poolside backdrop, the campaign features a playful … Read more

Flipkart has rolled out a new campaign around the harvest festival of Ugadi, celebrated across Andhra Pradesh, Telangana and Karnataka, by tapping into the familiar debate around its pronunciation-Ugadi or Yugadi. The campaign uses humour and cultural nuance to create a relatable and engaging festive narrative. Conceptualized by 22feet, the campaign is built on a … Read more