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Lux Cozi Launches Micro Modal Campaign with Varun Dhawan, Spotlighting Everyday Comfort

Lux Cozi has introduced its latest campaign to promote Cozi Micro Modal, a new addition to its premium innerwear range, featuring brand ambassador Varun Dhawan. The campaign focuses on highlighting the fabric’s comfort-driven attributes through a candid and engaging storytelling format. Built around behind-the-scenes moments from a shoot, the campaign adopts a relaxed and unscripted … Read more

Karnataka Passes Bill to Regulate Ads and Boost ULB Revenues

The Karnataka Legislative Assembly has passed the Karnataka Municipalities and Certain Other Law (Amendment) Bill, 2026, enabling urban local bodies (ULBs) to regulate advertisements and levy fees more effectively. The move is aimed at addressing the growing issue of unauthorised hoardings while strengthening revenue collection for civic bodies. The amendment updates provisions under the Karnataka … Read more

BHIM Payments App Ropes in MS Dhoni to Drive Trust and Digital Adoption

NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, marking a strategic move to strengthen user trust and accelerate the platform’s next phase of growth. The partnership brings together two entities known for reliability, simplicity and consistency. While BHIM has played a key role in enabling … Read more

UNIQLO India Signs Jasprit Bumrah to Champion LifeWear Philosophy

Global apparel retailer UNIQLO India has onboarded Indian cricketer Jasprit Bumrah as its new brand endorser, marking a strategic move to strengthen its connection with Indian consumers. The partnership is accompanied by a new campaign that brings alive the brand’s LifeWear philosophy, centred on simplicity, quality and everyday comfort. The campaign film showcases Bumrah in … Read more

Prime Video and HRX Films Reunite for ‘Mess’, A Quirky Comedy with a Twist

Prime Video has announced its upcoming Prime Original film ‘Mess’, marking the second collaboration with Hrithik Roshan’s HRX Films after the previously announced thriller series Storm. The film will be produced by Hrithik Roshan and Eshaan Roshan under HRX Films (a division of FilmKraft Productions), in association with Rajesh A Krishnan’s Soda Films Lab. Directed … Read more

Safex Chemicals Brings in Richa Malhotra as Group CFO to Lead Financial Strategy

Safex Chemicals has appointed Richa Malhotra as its Group Chief Financial Officer, marking a strategic move as the company enters its next phase of global expansion. With over two decades of experience across financial markets, corporate banking, and strategic finance, including her previous role at Standard Chartered Bank, Malhotra will lead financial strategy, capital architecture, … Read more

Garnier Color Naturals Onboards Raveena Tandon to Champion Easy At-Home Hair Colour

Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking the launch of a new campaign centred around effortless at-home hair colouring. The campaign highlights the brand’s focus on convenience, nourishment and natural-looking results. The campaign film features Raveena Tandon in a relatable, everyday setting, where … Read more