×

Ajmal Dubai Taps Ranveer Singh to Bring ‘Unseen Power’ to New-Age Consumers

Ajmal Dubai has appointed Ranveer Singh as its brand ambassador, unveiling a new campaign titled ‘Your Unseen Power’ aimed at connecting with younger fragrance consumers in India. The campaign is being promoted across more than 575 PVR screens nationwide, alongside a strong digital push. It highlights three key fragrances-Aristocrat, Aurum Summer, and Wisal Layl-each crafted … Read more

Ai+ Smartphone Joins IPL Powerhouses MI & KKR to Boost Fan Engagement

Ai+ Smartphone has signed on as the official smartphone partner for Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a strategic move to strengthen its presence in India’s cricket-driven culture. As part of the collaboration, the brand will be integrated across team platforms, digital ecosystems, and fan engagement initiatives. The partnership … Read more

Amazon’s 1-Hour Delivery Push Sparks ‘Blinkit Moment’ Comparisons

Amazon has rolled out a rapid delivery service in the United States, introducing one-hour and three-hour delivery options across a wide range of products. Announced by CEO Andy Jassy, the service aims to address time-sensitive consumer needs, covering categories such as groceries, household essentials, and electronics. The rollout initially includes over 90,000 products. While the … Read more

FIFA Teams Up with YouTube to Expand Digital Reach for 2026 World Cup

FIFA has partnered with YouTube as a preferred platform for the FIFA World Cup 2026, marking a significant step toward expanding the tournament’s digital footprint and creator-led engagement. As part of the collaboration, YouTube will host official tournament content while enabling partnerships with media companies and digital creators. The move is designed to offer fans … Read more

Zed Black Brings Faith & Optimism to Life with MS Dhoni in ‘Sab Shubh Hoga’ Campaign

Zed Black has launched its latest campaign, ‘Sab Shubh Hoga’, featuring MS Dhoni, timed with the onset of Chaitra Navratri. The campaign introduces the brand’s Pure Camphor and Bhimseni Camphor range, marking its expansion into the pooja essentials category. Conceptualised by Oberoi IBC, the campaign film uses Dhoni as a narrator, weaving together everyday stories … Read more

Inside Aman Gupta’s Gurgaon Home: A Story of Design, Family & Personality

Asian Paints brings back its signature storytelling with Where The Heart Is Season 9, this time opening the doors to Aman Gupta and Priya Gupta’s Gurgaon home-a space that blends warmth, design, and deeply personal storytelling. Set in a high-rise surrounded by greens, the home reflects a balance between contemporary aesthetics and lived-in comfort. Designed … Read more

BGMI Meets IPL: KRAFTON Brings CSK & KKR Fandom Into the Game

KRAFTON India has announced a high-impact collaboration between Battlegrounds Mobile India and IPL franchises Chennai Super Kings and Kolkata Knight Riders, just ahead of the 2026 season. The partnership introduces two brand films alongside franchise-themed in-game content as part of the BGMI 4.3 update, blending cricket culture with gaming. The films capture the unique fan … Read more

Nazara Bets Big on AI Gaming with $100M Bluetile & BestPlay Acquisition

Mumbai: Nazara Technologies has announced a major global expansion move, signing definitive agreements to acquire a 50% controlling stake in Spanish gaming platforms Bluetile Games and BestPlay Systems for $100.3 million (approximately ₹918 crore). Bluetile brings significant scale to the table, with a portfolio of 17 casual and social mobile games, including popular titles like … Read more

From Glow to Foundation: Wellbeing Nutrition Repositions Collagen as Daily Skin Essential

Mumbai: Wellbeing Nutrition has onboarded actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. This move signals a strategic shift in how collagen is perceived in India-transitioning from a cosmetic add-on to an essential component of everyday skin health. As the ingestible beauty category gains momentum, … Read more