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Day: March 20, 2026

TECNO Mobile Backs CSK with ‘Backbone of Bharat’ Push for IPL 2026

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TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for IPL 2026, leveraging one of India’s biggest cultural moments to deepen its brand relevance and connect with cricket-first audiences. Video Link: https://www.instagram.com/reel/DV_U2DZklLk/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== As part of the collaboration, TECNO’s branding will feature on the back of CSK players’ helmets-an extension of its #TECNOGotYourBack … Read more

Leeford Healthcare Taps Gen Z Appeal with Anushka Sen & Taaruk Raina for Alite Skincare

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Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-driven skincare brand, Alite, reinforcing its push into India’s rapidly expanding anti-acne segment. The move aligns with the company’s broader strategy to strengthen its presence in the science-backed skincare category, where demand for effective, transparent, and affordable … Read more

Network18’s GenNext Era Begins: Young Leaders Take the Front Seat

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Network18 is undergoing a significant leadership transition as it strengthens its next-generation management team to steer the company’s future across broadcast and digital ecosystems. The reshuffle follows the exit of Avinash Kaul, who moves on after a 12-year tenure leading broadcast and publishing operations. Managing Director Rahul Joshi has expanded the responsibilities of a younger … Read more

Neelam Dhawan Takes Charge as Delhivery Chairperson, Strengthening Leadership for Next Growth Phase

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Neelam Dhawan has been appointed as Independent Director and Board Chairperson at Delhivery, bringing over four decades of leadership across global technology giants. With past roles at Hewlett Packard Enterprise, Microsoft, and IBM, she will provide strategic oversight and strengthen corporate governance as Delhivery scales its digital and operational capabilities. Her extensive experience in driving … Read more

Kraft Heinz Partners with NFL in Landmark Global Condiment Deal

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The Kraft Heinz Company has announced a five-year global strategic partnership with the National Football League, marking its debut as the league’s first-ever global condiment partner. This collaboration brings together one of the world’s most iconic food portfolios with the most-watched sports league in the United States. Through this partnership, Kraft Heinz will integrate its … Read more

Neha Agarwalla Takes Charge of Marketing Communications at Apollo Tyres

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Neha Agarwalla has joined Apollo Tyres as Divisional Head – Marketing Communications & Sponsorships, bringing over 17 years of experience in brand building and strategic partnerships. Previously with Paytm for over seven years, she will now lead marketing communications, brand activation, and go-to-market initiatives, while also overseeing the brand’s association with the Board of Control … Read more

QNET India Shifts Focus from Saving Water to Understanding It With #ValueEveryDrop

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Marking World Water Day, QNET India has launched its digital-first campaign, #ValueEveryDrop, aiming to deepen conversations around water by spotlighting not just conservation, but quality. At a time when concerns around water scarcity and contamination are rising, the campaign urges consumers to rethink their daily hydration habits through a more informed lens. Video Link: https://www.instagram.com/reel/DWDUXVeCYly/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more

Mathrubhumi Calls Out Viral Chaos With A Sharp Take on Fake News

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At a time when misinformation spreads faster than facts, Mathrubhumi’s latest campaign takes a clear and timely stand-reminding audiences why credible journalism still matters. Created in collaboration with Maitri Advertising, the campaign uses two sharply observed films to highlight the absurdities of today’s social media culture. Instead of taking a preachy route, the films rely … Read more

Why Is A Grocery App Throwing Parties? And Why Is It Working?

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In a category dominated by speed, discounts, and sameness, Zepto has chosen to stand out by doing something completely unexpected-turning marketing into culture. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto rapidly scaled its 10-minute delivery model through a network of dark stores. But as competitors like Blinkit and Instamart began offering similar … Read more

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