Nishant Verman returns to Flipkart as Senior Vice President, Corporate Development and Partnerships. In this role, he will oversee corporate development, strategic partnerships, ventures, and other key initiatives, driving growth and innovation across the organization.
Škoda Auto India, in collaboration with BBH India, has launched its new integrated campaign ‘Easy to Love’ for the latest Škoda Kushaq, combining nostalgia-led storytelling with a strong product narrative. The campaign draws inspiration from the iconic Bollywood film Dilwale Dulhania Le Jayenge, using humour and cinematic cues to create an emotional connection with audiences. … Read more
Parle Products has launched a new campaign for its flagship brand Parle Krackjack, using humour and short-format storytelling to highlight the biscuit’s signature sweet-and-salty identity. Featuring comedians Kiku Sharda and Krushna Abhishek, the campaign brings the brand’s duality to life through contrasting personalities and playful banter. Kiku represents the ‘sweet’ side, while Krushna embodies the … Read more
Siddharth Parida has been appointed Chief Marketing Officer at Kajaria Ceramics Limited, effective March 25, 2026. Joining from The Goodyear Tire & Rubber Company, he will lead the national marketing strategy and drive the brand’s “Kajaria 2.0” vision focused on premiumisation, digital ecosystem expansion, and strengthening leadership across tiles, bathware, and sanitaryware. With over two … Read more
Chennai Super Kings (CSK) has partnered with Snapchat for its pre-IPL fan event ROAR 2026, bringing together live sports energy and digital interactivity at the MA Chidambaram Stadium in Chennai. At the centre of the collaboration was Snapchat’s in-stadium Snap Camera integration, allowing fans to engage with augmented reality (AR) experiences in real time. The … Read more
India’s media and entertainment (M&E) sector is entering a new phase of growth, projected to reach ₹3.3 trillion by 2028, according to the FICCI–EY M&E Report 2026. The industry grew 9% year-on-year to ₹2.78 trillion in 2025, driven by the rapid expansion of digital media, advertising, and live events. Digital media emerged as the largest … Read more
Rusk Media is scaling up its reality IP Battleground for Season 2, onboarding Performax and DaMENSCH as brand partners ahead of its April 2026 release on Amazon MX Player. The move signals a stronger push toward integrated brand storytelling within high-engagement content formats. The upcoming season also marks the return of creator Abhishek Malhan (Fukra … Read more
Samsung’s latest campaign for the Galaxy S26 Ultra brings a relatable everyday problem into focus-people peeking into your phone. With a clever mix of humour and product innovation, the brand introduces its new “Privacy Display” feature, positioning it as a game-changing solution for modern smartphone users. Video Link: https://www.instagram.com/reel/DWOh73LEqRF/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At the heart of the campaign … Read more
Unilever has appointed social-first agency SAMY to lead influencer strategy for its global food portfolio, following a competitive multi-agency pitch. The mandate spans key brands such as Knorr and Hellmann’s across 13 markets, including the US, UK, Germany, Indonesia, and Brazil. The account will be centrally managed from the UK, with support from local teams … Read more
Dot & Key has launched a quirky digital campaign featuring comedian Samay Raina and Bharti Singh, using a mock podcast format to promote its sunscreen range. Instead of a traditional product demo, the film leans into humour, chaos, and conversational banter to seamlessly integrate brand messaging. Video Link: https://www.instagram.com/reel/DWOhto7SUya/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The video opens with Raina asking … Read more
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