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A Brand Born in War… That Still Dominates Indian Homes Today

Born in 1942, at the peak of World War II, Asian Paints emerged from a moment of constraint. With imports restricted and supply chains disrupted, four young entrepreneurs-Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil-identified a gap and acted on it. What began as a small venture soon evolved into one of India’s most … Read more

Times Network Introduces New Leadership Framework for Growth

Times Network has announced a strategic restructuring of its news revenue team for FY27, aimed at accelerating growth, improving agility, and strengthening its position in a rapidly evolving media landscape. The move, led by CEO Ashish Sehgal, reflects the need for faster decision-making, stronger client focus, and better alignment across teams as consumption patterns shift … Read more

Lauritz Knudsen and Mumbai Indians Renew Collaboration for IPL 2026

Lauritz Knudsen Electrical and Automation has renewed its partnership with Mumbai Indians for a second consecutive year, strengthening its brand narrative of “Powering a Non-Stop India.” Building on a successful debut season, the collaboration reflects a strategic move to deepen audience engagement through one of the IPL’s most influential franchises. The continued association is rooted … Read more

Times Network Unveils New Identity to Reflect a Global, Future-Ready India

Times Network has introduced a refreshed brand identity, marking a significant step in its evolution as one of India’s leading news broadcasters. The new identity was unveiled at the Times Now Summit 2026 by Union Minister Ashwini Vaishnaw alongside The Times Group Managing Director Vineet Jain, with Prime Minister Narendra Modi also sharing a congratulatory … Read more

Starbucks India Enters the Wizarding World with Harry Potter-Themed Experience

Starbucks India has teamed up with Warner Bros. Discovery to bring a limited-edition Harry Potter-inspired menu and merchandise collection to the country, tapping into the growing power of fandom-led marketing in the QSR space. As part of the collaboration, Starbucks has introduced three themed beverages-Hogwarts Golden Vanilla Latte, Cold Brew, and Frappuccino. Each drink revolves … Read more