Suman Guha has joined Croma as Chief Digital Officer, moving on from his dual role at Tata CLiQ and Tata Digital. With over two decades in consumer tech, including leadership stints at Reliance Retail, Cisco, Tesco, and Teradata, Guha brings extensive experience in scaling product and engineering teams.
In March 2026, Dove brought a striking public activation to Waterloo Station, turning everyday commuting into a moment of reflection on beauty standards shaped by social media. Titled The Beauty Machine, the installation used a vending machine concept to challenge how algorithms influence perceptions of appearance. Video Link: https://www.instagram.com/reel/DWlU_6fNtxr/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At first glance, the setup resembled … Read more
Emami Limited is strengthening its foothold in the ayurvedic and wellness space with a strategic majority acquisition of Axiom Ayurveda Private Limited. The Kolkata-based FMCG giant has signed a share purchase agreement to acquire a total 73.5% stake in the company, turning it into a subsidiary. Emami, which already held a 26.5% stake, has completed … Read more
Vega Auto has tapped into the playful spirit of April Fool’s Day to deliver a meaningful message on road safety through its latest social-first campaign, ‘Iss April Fool’s… hero bano, zero nahi’. Video Link: https://www.instagram.com/reel/DWk6-2cEUWO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film follows a relatable character whose overconfidence leads him into risky situations. Adding a clever narrative twist, Yamraj … Read more
India’s automobile sector is undergoing a noticeable shift in advertising strategy, with print media regaining prominence while television continues to lose share, according to the latest TAM AdEx 2025 report. Television ad volumes in the auto category declined by 22% in 2025 compared to 2021, reinforcing a steady downward trend. Although there were short-term spikes-such … Read more
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