Bhumika Realty has announced the signing of Rohit Sharma and Ritika Sajdeh as its brand ambassadors, marking a strategic step to boost brand visibility and strengthen its footprint across North India’s real estate market. The partnership aligns with the company’s ongoing expansion plans, particularly in the NCR region, where Bhumika Realty is accelerating growth through … Read more
CEAT has announced a multi-year partnership with Yashasvi Jaiswal, effective April 1, 2026, further reinforcing its long-standing association with cricket as a core pillar of its brand strategy. The collaboration adds to CEAT’s growing roster of athlete partnerships, aligning the brand with one of India’s most promising young cricketers. Jaiswal’s recent rise in international cricket, … Read more
In a high-impact global campaign, Lego has united four of football’s biggest icons-Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior-ahead of the FIFA World Cup 2026. Video Link: https://www.instagram.com/reel/DWqL_HDCJza/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Titled “Everyone Wants a Piece,” the campaign film shows the four players assembling a Lego version of the World Cup trophy, each placing their own … Read more
Dunkin’ is set to exit the Indian market as its long-time franchise partner, Jubilant FoodWorks, has decided not to renew its development rights for the brand. The move brings an end to a partnership that began in February 2011, when the two companies signed a Multiple Unit Development Franchise Agreement (MUDFA) to expand Dunkin’s presence … Read more
Kaacon Sethi has stepped down as Chief Marketing Officer of Dainik Bhaskar Group after nearly 12 years, concluding a tenure marked by the “Urban Bharat” strategy and integrated revenue initiatives. During her time, she repositioned marketing as a key business driver, focusing on non-metro growth, branded content, and advertiser collaborations. Sethi is now taking a … Read more
Red Chief has unveiled a new brand campaign featuring Ayushmann Khurrana, built around a simple yet powerful idea-success doesn’t come from shortcuts. Titled ‘No Shortcuts’, the campaign positions the brand not just as a footwear label, but as a reflection of persistence, effort, and long-term progress. At the heart of the campaign is a brand … Read more
Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 league 2026. This marks the brand’s third association with the country’s biggest cricketing platform, reinforcing its strategy of leveraging sports as a high-impact marketing channel. The collaboration brings together Alstone’s progressive brand vision and Punjab Kings’ energetic, youth-driven … Read more
Spykar has unveiled its latest denim fit, Ikemen, with a high-energy campaign titled ‘Stay Hip, Stay Loose’, fronted by actor Vidyut Jammwal. The launch taps into a growing cultural shift where younger audiences are embracing relaxed silhouettes over traditional slim fits. Inspired by the global revival of 90s fashion, Ikemen reflects the rising popularity of … Read more
Harlequin has partnered with Dashverse in a multi-year collaboration to transform classic romance novels into animated, mobile-first microdrama series. The deal includes a 40-title slate, reimagining Harlequin’s iconic love stories into short, serialized formats designed for today’s fast-scrolling, short-form content audience. The rollout begins in April with A Fairy-Tail Ending by Catherine Mann, marking the … Read more
L’Oréal has completed its acquisition of Kering Beauté, marking a significant expansion of its luxury portfolio and deepening its strategic alliance with Kering. The deal includes the addition of the House of Creed-one of the world’s most prestigious fragrance brands-along with the signing of exclusive 50-year licences to create, develop, and distribute beauty and fragrance … Read more
All Rights Reserved @2025ViralVault
