Netflix is doubling down on its kids and family segment with an expanded content slate and the launch of Netflix Playground, a new interactive gaming app designed for children aged eight and under. Set to roll out globally from April 28, the app will be included within existing memberships-completely ad-free and without in-app purchases. With … Read more
India’s BFSI sector is undergoing a clear media strategy shift, with digital platforms emerging as the dominant channel for advertising spends. According to TAM AdEx data, television ad volumes declined by 1% in 2025, while print recorded only marginal movement-signalling a slowdown in traditional media reliance. Leading players such as HDFC Bank, State Bank of … Read more
Agilus Diagnostics has appointed WPP Media as its integrated media partner in India, marking a strategic step in its post-rebranding journey from SRL. The collaboration is aimed at expanding consumer reach, strengthening brand recall, and building a stronger national presence. Under the mandate, WPP Media will lead media planning and execution across platforms, including digital, … Read more
A new study by Snap Inc. and Kantar highlights how augmented reality (AR) is emerging as a powerful solution to rising ad fatigue among Gen Z audiences in India. Titled State of AR in India, the report reveals that 92% of Indian consumers believe AR will shape how they shop, learn, and interact online. In … Read more
Jindal Stainless has appointed Ranveer Singh as its first-ever brand ambassador, marking a significant shift in its brand-building strategy. The move signals the company’s intent to strengthen consumer engagement and bring greater visibility to stainless steel’s role in everyday life and national development. For the first time, Jindal Stainless is leveraging a celebrity face to … Read more
Pee Safe has appointed Smriti Mandhana as its brand ambassador for the Comfort Range, marking its ninth foundation year with a strong push toward awareness and accessibility in feminine hygiene. Mandhana will represent a diverse portfolio that includes period panties, panty liners, ultra-thin pads, night pads, and toilet seat sanitisers. The association is aimed at … Read more
Ramsons Perfumes has appointed Mrunal Thakur as its brand ambassador, signalling a strategic shift toward a more aspirational and emotionally driven positioning. The move is aimed at strengthening consumer engagement while redefining fragrance as a form of personal expression rather than just a daily-use product. Video Link: https://www.instagram.com/reel/DWyzcB8E2-I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Mrunal will front campaigns across Ramsons’ portfolio, … Read more
Lotus Herbals has rolled out a high-impact campaign for its Safe Sun Hydro Activated Sunscreen SPF 50+ PA+++, positioning it as a next-generation solution in sun protection. Featuring Harnaaz Sandhu, the campaign spans OTT platforms, social media, out-of-home placements, influencer collaborations, and retail activations-targeting young, active urban consumers. Video Link: https://www.instagram.com/reel/DWylnVAkoVE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of … Read more
Shemaroo Entertainment has acquired the complete content library of OHO Gujarati for its streaming platform ShemarooMe, marking a significant move to deepen its presence in the regional OTT space. The acquisition brings over 30 original Gujarati web series and content featuring more than 450 actors onto ShemarooMe. This addition strengthens the platform’s existing catalogue of … Read more
VML has appointed Shikhar Khanna as Chief Strategy Officer, based in Mumbai, marking his third stint within the WPP network. He joins from Dentsu India, where he served as Chief Strategy Officer – Media, and brings over two decades of global experience across agencies including MediaCom, Mindshare, Publicis, Geometry Global, and BBDO. Khanna will lead … Read more
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