Kritika Agarwal has joined SharkNinja as Head of Brand Marketing – India. She will lead the brand’s marketing journey in the market, focusing on culture-first campaigns and distinctive brand building. Agarwal expressed excitement about working with a product-led brand and driving its growth and positioning in India.
Ankit Desai has joined Mondelez International as Senior Director – Marketing, after nearly seven years at The Hershey Company. In his new role, he will lead marketing and P&L for the company’s $1 billion-plus India chocolates and tablets business, overseeing brands such as Cadbury Dairy Milk, Cadbury Silk, Bournville, Crispello, and Nutties. Desai brings extensive … Read more
DBS Bank India has launched a new integrated campaign featuring filmmaker Farah Khan alongside leading badminton players Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand. The campaign carries the message, “The right choice is right in front of you.” Conceptualized by Leo India, the brand film uses humour and storytelling to convey … Read more
Sony Pictures Networks India (SPNI) has rolled out a unique initiative by dedicating a special episode of Wheel of Fortune to its distribution partners. The episode forms part of the show’s debut season in India and highlights the critical role played by the distribution ecosystem in delivering content to millions of homes. Hosted by Akshay … Read more
The Advertising Club has announced three additional jury chairs for Abby Awards 2026, further strengthening its leadership panel ahead of this year’s awards. Senthil Kumar, creative consultant and film director, will chair the Integrated category, bringing his expertise in storytelling and visual craft. Raj Kamble, founder and chief creative officer of Famous Innovations, has been … Read more
Godrej has launched a new TV campaign for its appliances business, centred around its ‘Godrej Promise’ proposition. The campaign brings focus to a five-year comprehensive warranty across a wide range of products, reinforcing the brand’s positioning around trust and reliability. Applicable to appliances purchased from April 1, 2026, the warranty covers categories such as refrigerators, … Read more
UNIQLO has launched a new campaign in India to promote its linen collection, featuring actor Kriti Sanon. The campaign highlights the brand’s focus on breathable fabrics and effortless style, tailored for the summer season. Centred around everyday comfort, the collection includes a range of linen essentials such as shirts, trousers, dresses, and lightweight layering pieces. … Read more
Ajmal has partnered with Shoppers Stop to strengthen its offline presence and enhance accessibility for fragrance consumers across India. The collaboration marks a strategic move to expand Ajmal’s retail footprint through established multi-brand outlets. As part of the partnership, a curated selection of Ajmal’s fragrances will be available across select Shoppers Stop stores. This addition … Read more
The Indian Express has appointed Shobhit Singhal as Chief Technology & Product Officer. Previously co-founder and MD at Kaanan Kul, Singhal will lead product, engineering, design, marketing, growth, and subscriptions. He brings experience from roles at Moloco, Disney+ Hotstar, and Google, with expertise in product, monetisation, and consumer experience.
Natasha Kini has joined Westlife Foodworld Limited | McDonald’s India as Deputy General Manager – Corporate Communications. In her new role, she will focus on shaping the brand’s “Real Food Real Good” narrative and driving credible storytelling at the intersection of food, trust, and growth. Kini expressed excitement about joining the evolving QSR space and … Read more
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