KitKat has teamed up with VML and Delhi-based production house The Other Half to launch an experiential campaign that challenges the culture of speed. Titled “The Slooowest Vending Machine in the World,” the initiative transforms a routine snack moment into a mindful pause. Installed in a bustling commercial hub in Hyderabad, the vending machine breaks … Read more
Victoria’s Secret has launched its Summer Signature campaign in India, featuring actor Triptii Dimri as the face of the collection. The campaign highlights a blend of comfort, style, and everyday wearability, tailored for the Indian summer. The newly introduced range includes a mix of lingerie and sleepwear, spanning striped T-shirts, wireless bras, panties, and satin … Read more
Olectra Greentech Limited has introduced a refreshed brand identity, marking a strategic shift from being an electric bus manufacturer to a broader, innovation-led provider of integrated mobility and energy solutions. The rebranding reflects the company’s ambition to play a larger role in the global transition toward sustainable transportation. With its new tagline, “Transforming Everyday,” Olectra … Read more
Off-White has officially made its India debut with the launch of its first flagship store in Bengaluru, marking a significant step in its global expansion strategy. The store has been introduced in partnership with Brand Concepts Ltd., which operates licensed luxury and lifestyle brands in the country. Located in one of India’s most progressive fashion … Read more
Uniqlo India’s ongoing media agency review has reached its final phase, with Publicis Groupe and independent agency Hashtag Orange emerging as frontrunners for the mandate, according to industry sources. The Japanese apparel brand initiated the pitch earlier this year, inviting agencies to reassess its media planning and buying strategy as part of its aggressive expansion … Read more
IBM has named Omnicom as its new global media agency partner following a multi-agency review, marking a significant shift in its marketing and media strategy. The mandate spans key international markets, including the Americas, EMEA, APAC, and Japan, signalling a unified and streamlined approach to media planning and buying. Omnicom secured the win after a … Read more
Goafest 2026 is set to return this May with renewed industry participation, as MediaKart joins the event as a co-presenting sponsor. The annual advertising and media festival will take place from May 20 to 22 at the Taj Cidade de Goa Horizon in Goa. The addition of MediaKart to the sponsor lineup reflects the continued … Read more
Dentsu has released The Brand Reset, a new study exploring the role of video advertising in driving both brand equity and long-term sales. Conducted in collaboration with Kantar and Lumen Research, the research analyses video performance across ten digital platforms and linear television in the US and UK. The study arrives at a time when … Read more
Eureka Forbes has appointed Varun Anchan as Head of Brand Communications and Content. Anchan moves from an agency background, most recently serving as Executive Creative Director at MullenLowe Lintas Group, with prior experience at The Glitch, Dentsu Webchutney, and Studio X. He has also worked with ScoopWhoop Media, Legrand, and Flipkart, bringing over 17 years … Read more
The Indian Express has elevated Nandagopal Rajan to CEO – Digital. Rajan, who served as COO since March 2024, previously held roles as business head and editor (new media), where he led key digital and editorial initiatives. He has also worked with the India Today Group and Hindustan Times, bringing extensive experience in digital transformation, … Read more
All Rights Reserved @2025ViralVault
