FirstClub has launched its latest campaign, ‘If It’s Not Good, It’s Not Here’, aiming to spark conversations around food quality and mindful consumption. Built on the insight that consumers often overlook what they eat daily despite making careful choices elsewhere, the campaign encourages a shift towards more informed and intentional eating habits. The brand film … Read more
Sony Pictures Networks India has acquired television and digital rights for the Indian Football League for the 2025–26 season, further strengthening its football broadcasting portfolio. Formerly known as the I-League, the Indian Football League is a key part of India’s domestic football structure, featuring clubs from across the country. The addition enhances SPNI’s coverage of … Read more
Nidhi Dua Dhingra has been promoted to Chief Business Officer at DangleAds Technologies, marking a key leadership move within the company. In her new role, she will drive business growth, strengthen strategic partnerships, and lead initiatives aimed at scaling the company’s operations.
Ganesh Lakshminarayanan was earlier named Managing Director and CEO (Designate) of Tata Communications this year, as part of a planned leadership transition to steer the company’s next phase of growth.
Arzoo Chhabra has joined Mondelēz International as Communications Specialist, transitioning from the agency side to an in-house role in the FMCG sector. She moves from Adfactors PR, where she spent four years and most recently served as Senior Manager, handling internal and external communications, brand storytelling, and stakeholder engagement across a diverse client portfolio.
Moe’s Art has launched Season 2 of The Anti-Agency Show, positioning it as a micro-mockumentary that reimagines how creative work and brand storytelling intersect. The new season introduces a key shift-integrating a live product launch into the narrative, featuring NyayAssist. Conceptualised and produced in-house, the show captures the realities of agency life, including brainstorming sessions, … Read more
OpenAI has launched a new India-focused campaign titled ‘Everyday Superheroes’, celebrating how people are using ChatGPT to solve real-life problems. Timed with IPL 2026, the campaign runs from April 13 to May 31 and taps into the cultural scale of cricket to drive relevance. At the heart of the campaign are seven films, each set … Read more
Almonds Ai has entered into a strategic partnership with EROS Group to strengthen retail execution through its Insights Ai platform, enabling real-time, data-driven decision-making across on-ground operations. As part of the collaboration, EROS Group will deploy Insights Ai to enhance visibility across key retail functions, including attendance tracking, sales performance, inventory monitoring, merchandising audits, and … Read more
Ritika Gupta has joined VIPShaadi, part of Shaadi.com, as Director of Marketing. She expressed excitement about entering the evolving matchmaking space and looks forward to leveraging her expertise in growth and strategy to build and shape the brand’s next phase.
InMobi has expanded its collaboration with Salesforce to accelerate AI-driven growth and build a more unified global advertising ecosystem. As part of this move, InMobi has adopted an AI-first operating model by integrating Salesforce solutions across its core business units-Demand, Supply, and Xchange. This integration streamlines sales, service, and data operations, enabling more cohesive workflows … Read more
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