Kalyan Jewellers has rolled out a digital campaign for Poila Boishakh, blending cultural nostalgia with festive consumption moments. Featuring Ritabhari Chakraborty, the film builds its narrative around everyday symbols deeply rooted in Bengali tradition. A standout visual in the campaign is the use of the ‘Talpatar Sepai’-a palm-leaf toy that evokes memories of local craftsmanship … Read more
Performance-led lifestyle brand Bluetyga has unveiled a new campaign featuring Milind Soman, introducing its Sunscreen Jacket-an innovation aimed at rethinking how urban consumers approach sun protection. Video Link: https://www.instagram.com/reel/DXEyxW6kZES/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign plays on a familiar trope, opening with what appears to be a typical sunscreen ad setup. As Soman confidently lists expected product features like … Read more
Birla Studios has partnered with Vodafone Idea Limited (Vi) to launch ‘Reel Se Real Star’, a mobile-first platform aimed at transforming how acting talent is discovered in India. Designed as a digital-first talent initiative, the platform enables aspiring actors to submit audition videos directly through mobile and web interfaces, removing the need for industry connections … Read more
A.S. Lakshminarayanan has retired as Managing Director and CEO of Tata Communications, effective April 13, 2026. With nearly four decades of global leadership experience, he previously held key roles at Tata Consultancy Services, including President & CEO of TCS Japan and Head of UK & Europe. In January 2026, the board named Ganesh Lakshminarayanan as … Read more
Vikram Vijay Chandan has stepped down as Vice President of Sales at Sony Pictures Networks India, concluding a 16-year journey with the company. Since joining in 2010, he played a key role in driving sales, affiliate partnerships, and business growth, most recently leading national sales initiatives and managing P&L for the North region. Prior to … Read more
News18 Network is set to launch its dedicated regional channel, News18 Delhi NCR, at the inaugural Rising Delhi Conclave in the national capital on April 14, 2026. The launch will be led by Delhi Chief Minister Rekha Gupta, alongside policymakers, industry leaders, and key stakeholders. The initiative reflects the network’s strategic push towards hyper-local journalism, … Read more
Hero FinCorp has rolled out a new campaign during IPL 2026, marking its third consecutive year as title partner of the Delhi Capitals. Titled ‘Nariyal Phodo, Sar Kyun?’, the campaign builds on the brand’s earlier platform, ‘Shubh Kaam Mein Deri Kyun’, while shifting focus towards AI-led lending solutions. The campaign uses humour and exaggerated scenarios … Read more
Hell Energy Drink has appointed Dentsu India as its integrated marketing communications partner in India, following a multi-agency pitch. The mandate will be managed from Dentsu’s Mumbai office and spans creative, media, and public relations. As part of the engagement, Dentsu will deliver a unified strategy covering creative campaigns, media planning and buying, and PR … Read more
Cars24 has appointed MS Dhoni as the Goodwill Ambassador for its national road safety initiative, Crashfree India-marking a significant step in pushing the conversation beyond awareness to accountability. More than a typical celebrity association, Dhoni’s involvement brings credibility and conviction to the initiative. Known for his calm leadership and disciplined decision-making, his persona aligns closely … Read more
Coworking and managed workspace provider Ofis Square has appointed Yami Gautam Dhar as its brand ambassador, aligning with its expansion plans across Delhi NCR. Founded in 2022, Ofis Square operates in the flexible workspace category, offering managed office solutions and shared environments tailored for startups, freelancers, and enterprises. The association comes at a time when … Read more
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