LT Foods has appointed Ritesh Sud as Chief Marketing Officer – India & Far East. Joining from Tata Consumer Products, he will report to CEO Ritesh Arora. With over two decades of FMCG experience, Sud will lead brand strategy, drive premiumisation, and accelerate growth across key markets, focusing on innovation-led marketing and strengthening brand equity.
Snabbit has appointed Abhinav Ankur as Chief Business Officer. He joins from WheelsEye and previously spent nearly eight years at OYO, where he held key leadership roles including SVP and CRO for OYO Vacation Homes. At Snabbit, Ankur will lead the next phase of growth as the company rapidly scales its daily home services platform, … Read more
MMTC-PAMP has appointed Abhishek Kumar as Head of Consumer Business, where he will report to MD & CEO Samit Guha. With nearly two decades of experience across premium consumer segments, Kumar will lead the company’s consumer portfolio, focusing on growth in minted coins, bars, recycling, and digital channels. He previously served as Director–Sales (South Asia) … Read more
PUMA India has launched a new campaign, #RCBEverywhere, in collaboration with Royal Challengers Bengaluru, encouraging fans to take their team jersey beyond stadiums and into everyday life. Link: https://www.instagram.com/p/DXLkP9sj4Hq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring players like Virat Kohli, Rajat Patidar, and Krunal Pandya, the campaign is rooted in an existing fan behaviour-wearing jerseys as a symbol of identity, not … Read more
Dish TV has launched a new campaign centred on the idea that small, everyday choices can significantly improve daily life. Built around the thought, ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign positions television viewing as one such area where minor changes can create a smoother experience. Conceptualised by Enormous, the campaign draws … Read more
Asian Paints has launched its latest corporate campaign, ‘Rangon Ki Warranty’, shifting the narrative around paint from a functional benefit to an emotional marker of identity. Built on the thought “Rang hi asli pata hai,” the campaign taps into a deeply familiar Indian insight-homes are often remembered and identified by their colours. Whether it’s “the … Read more
Reed Hastings will step down as chairman of Netflix and not seek re-election to its board in June, bringing to a close a leadership journey spanning nearly three decades. Hastings, 65, had already transitioned away from day-to-day operations in 2023, moving from co-CEO to executive chairman. Leadership responsibilities are now shared by Ted Sarandos and … Read more
Tata Motors didn’t just enter the electric vehicle space-it methodically built India’s EV ecosystem. What set its journey apart wasn’t timing, but trust. Long before EVs became a conversation, Tata carried decades of credibility rooted in the legacy of J. R. D. Tata. That trust became a decisive advantage in a category where consumers were … Read more
American Eagle has launched a new campaign featuring Sydney Sweeney, shifting focus from last year’s headline-making “Great Jeans” narrative to a summer-centric push for jean shorts. Titled “Syd for Short,” the campaign positions denim cutoffs as a seasonal essential, blending the brand’s legacy of self-expression with a fresh, laid-back aesthetic. Set against sunlit beaches and … Read more
The Cannes Lions International Festival of Creativity 2026, scheduled from June 22 to 26, has announced its awarding jury line-up, with ten professionals from India selected across categories. The Indian jury members include leaders from agencies and organisations such as Ogilvy, McCann, Dentsu Creative, and VML, among others. The selected names are Rakesh Menon (Creative … Read more
All Rights Reserved @2025ViralVault
