Kelvinator has launched a high-impact on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, Mumbai, using experiential storytelling to bring its air conditioner performance to life during peak summer. At the centre of the three-day installation is a live performer held mid-motion as a “frozen” figure, surrounded by artificial snow and icy visuals. Set against … Read more
Birla Opus Paints has extended its partnership with JioStar for Tata IPL 2026, continuing its strategy of leveraging high-impact cultural platforms to drive visibility and consumer engagement. Building on last year’s ‘Indian Colours League’ campaign, which celebrated team rivalries through the lens of colour, the brand has shifted focus this season to ‘Main Bhi…’-a campaign … Read more
Lavin D’cunha has joined Croma as Senior General Manager – Brand Marketing. With a strong background across brands like Tata Digital, Shaadi.com, and HT Media, he now steps into a key role to further strengthen Croma’s connection with consumers and drive brand relevance in the electronics retail space.
Saurabh Sankpal has stepped down as Chief Creative Officer at Wit and Chai, closing a significant chapter marked by impactful brand building and culturally relevant creative work. He is now open to consulting opportunities, focusing on brand strategy, creative leadership, storytelling, and breakthrough campaigns, as he looks to partner with brands navigating change and growth.
Network18 Media & Investments Limited reported a resilient performance in FY26, navigating a weak advertising environment with steady revenue growth and strong gains across digital and new business segments. For the March quarter (Q4FY26), the company posted consolidated operating revenue of ₹616 crore, up 9.7% year-on-year and 14.2% sequentially. This comes at a time when … Read more
ADbhoot has unveiled a new campaign for CottonKing’s premium linen range, Aura-one that blends cinematic storytelling with AI-led precision, without making technology the hero. Instead of relying on heavy narratives or stylised visuals, the campaign shifts focus to the fabric itself. Every frame highlights linen’s natural qualities-its texture, fall, movement, and finish-creating a sensorial experience … Read more
VIRGIO has launched a new campaign built around ‘Clean Fashion’, positioning it not just as sustainability, but as a cultural shift in how fashion is created and consumed. LInk: https://www.instagram.com/p/DXHKTF6DUSt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At a time when consumers are demanding more transparency and purpose, the campaign moves beyond traditional eco-messaging. Instead, it reframes fashion as a conscious choice-where … Read more
At first glance, it looks like a familiar festive campaign-diamonds, a limited-period offer, and a global celebrity. But look closer, and there’s an interesting contrast. This Akshaya Tritiya, one of India’s most culturally rooted gold-buying occasions, features Jennifer Lopez at the centre. The campaign comes from Zen Diamond, a global jewellery brand founded in Istanbul … Read more
Rakesh Khar has moved on from TV9 Network after over five years of leading key editorial roles across business, finance, and English digital news. Most recently Editor, News9 Media Verse (English), he played a pivotal role in expanding the network’s English digital ecosystem, including News9 Plus and News9 Live. His tenure reflected strong leadership in … Read more
Amazon Prime Video has partnered with artist Harun Robert for a large-scale campaign promoting its upcoming series Matka King, starring Vijay Verma. The collaboration reflects a shift in how entertainment platforms are approaching marketing-moving from traditional promotion to immersive, artist-led storytelling. Video Link: https://www.instagram.com/reel/DXHeqh0iI2C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the campaign is a 40ft x 40ft … Read more
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