Zee Entertainment Enterprises Ltd. has announced a strategic investment of ₹116 crore in Phantom Digital Effects Ltd. (PhantomFX), signalling a stronger push into the high-growth AVGC (Animation, Visual Effects, Gaming and Comics) space. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to regulatory and shareholder approvals. With this … Read more
Lay’s has extended its ‘Ke Liye Kuchh Bhi’ campaign from screens to streets with a large-scale out-of-home (OOH) rollout across major Indian cities, transforming everyday urban spaces into playful expressions of consumer cravings. Spanning key metros like Delhi NCR, Mumbai, and Kolkata, the campaign uses high-impact billboards and transit media to dramatise a simple insight-when … Read more
Google Pay has rolled out a new campaign to promote its ‘Pocket Money’ feature, built on UPI Circle in collaboration with National Payments Corporation of India. Conceptualized by TBWA\Lintas, the campaign uses a series of films to spotlight how teenagers navigate everyday digital payments. At the heart of the narrative is a simple insight-while teens … Read more
Skycom has unveiled a large-format digital out-of-home (DOOH) installation titled ‘The Social Tree’ at Nexus Select CityWalk, marking a step forward in experiential outdoor advertising. Positioned in the mall’s central plaza, the structure is designed as a four-sided cuboid LED installation offering 360-degree visibility. It integrates display, synchronised lighting, and sound into a single architectural … Read more
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