Skycom has unveiled a large-format digital out-of-home (DOOH) installation titled ‘The Social Tree’ at Nexus Select CityWalk, marking a step forward in experiential outdoor advertising.
Positioned in the mall’s central plaza, the structure is designed as a four-sided cuboid LED installation offering 360-degree visibility. It integrates display, synchronised lighting, and sound into a single architectural format, creating a more immersive viewing experience for audiences.
The installation stands approximately 50 feet tall and 46 feet wide, with a display surface of nearly 1,950 square feet. Operating at a resolution of 12096 x 1680 pixels (12K), it ranks among the higher-resolution DOOH formats currently available in India. Its design enables multi-angle viewing and supports advanced formats such as 3D anamorphic content, allowing brands to deliver visually striking campaigns.
Beyond visual scale, ‘The Social Tree’ incorporates extended LED lighting and is equipped with audience analytics capabilities. These include attention and engagement tracking, enabling advertisers to measure performance beyond traditional impressions and gain deeper insights into consumer interaction.
Its placement within Select CityWalk aligns with the mall’s high footfall and longer dwell times, offering brands an environment where audiences are more likely to engage with content rather than passively view it.
The launch reflects Skycom’s broader focus on technology-led DOOH solutions that prioritise engagement, interactivity, and immersive storytelling-signalling a shift in how outdoor media is evolving within retail environments.
