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Sheba’s ‘Ignored to Adored’ Campaign Turns Cat Attitude into a Love Story with Sharvari

Tapping into the unique dynamics of cat parenting, Sheba has launched its latest campaign, ‘Ignored to Adored’, in India, featuring actor Sharvari. The campaign focuses on a relatable insight-unlike other pets, a cat’s affection is gradual, often earned through patience and consistent care. The campaign film captures this dynamic through Sharvari’s interactions with her cat, … Read more

IPL 2026 Ad Playbook: CTV Goes Digital-First While TV Stays Mass Market

If IPL is cricket’s biggest stage, it’s also advertising’s ultimate split-screen moment. New data from TAM Sports reveals how brands are playing two very different games across Connected TV (CTV) and traditional television during IPL 2026. Based on 22 matches between March 28 and April 14, the analysis highlights a clear platform divide. On CTV, … Read more

Lemma Unveils ‘Integral’ to Turn OOH into a Measurable, Full-Funnel Media Channel

In a move aimed at redefining outdoor advertising, Lemma has launched Integral, an AI-powered platform designed to connect out-of-home (OOH) media with digital performance and attribution. The platform is built to give advertisers full-funnel visibility-enabling them to plan, measure, and optimise OOH campaigns alongside digital channels. By linking outdoor ad exposure to downstream actions such … Read more

Skechers Ropes in Suryakumar Yadav to Boost Cricket Performance Portfolio

Strengthening its presence in Indian cricket, Skechers has signed Suryakumar Yadav as part of its expanding roster of athletes. The partnership marks a strategic step in the brand’s continued push into performance-driven cricket footwear. As part of the association, the India T20 captain will wear Skechers cricket footwear during matches and training, while also featuring … Read more

First Economy Wins Waaree Energies Mandate to Power Integrated Brand Storytelling

In a move that signals the rising importance of strategic communication in the clean energy sector, First Economy has secured the digital and creative mandate for Waaree Energies. The partnership aims to strengthen Waaree’s brand narrative as it scales operations across India and global markets. Under the mandate, First Economy will lead Waaree’s end-to-end digital … Read more

Anshul Sethi Joins Havas Media Network India as AVP to Drive Integrated, Data-Led Growth

Anshul Sethi has joined Havas Media Network India as Associate Vice President, stepping into a role that blends media, creativity, and data-driven strategy. Having already experienced the Havas Village model, he looks forward to collaborating with teams and clients to solve complex business challenges through integrated, digital-first solutions while driving measurable growth in this new … Read more

Sun Pharma’s ‘Heart ke Liye 8’ Campaign Sparks Nationwide Focus on Preventive Heart Health

In a country where heart health is becoming an urgent conversation, Sun Pharmaceutical Industries Limited is turning awareness into action. Its campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has crossed 24.1 million views, with strong traction across YouTube and Meta platforms, signalling growing public engagement around preventive care. Launched on 26 February … Read more

Xylys Elevates Timekeeping with Swiss Precision Campaign Featuring Abhishek Sharma

Blending craftsmanship with contemporary storytelling, Xylys has unveiled a new campaign starring Abhishek Sharma. Backed by Titan Company Limited, the campaign highlights the brand’s core philosophy-where Swiss precision meets confident, modern design. Video Link: https://www.instagram.com/reel/DVvDrytkVJ1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set within a stylised and surreal urban environment, the film follows Sharma through an immersive underwater-inspired world. The narrative merges … Read more