Nitin Bawankule is set to join OpenAI as Head of Enterprise Sales for India. He currently serves as Director at Amazon Web Services, where he leads multiple sectors including telecom, media, gametech, automotive, retail, and healthcare, bringing extensive cross-industry experience to his new role.
Tapping into the unique dynamics of cat parenting, Sheba has launched its latest campaign, ‘Ignored to Adored’, in India, featuring actor Sharvari. The campaign focuses on a relatable insight-unlike other pets, a cat’s affection is gradual, often earned through patience and consistent care. The campaign film captures this dynamic through Sharvari’s interactions with her cat, … Read more
If IPL is cricket’s biggest stage, it’s also advertising’s ultimate split-screen moment. New data from TAM Sports reveals how brands are playing two very different games across Connected TV (CTV) and traditional television during IPL 2026. Based on 22 matches between March 28 and April 14, the analysis highlights a clear platform divide. On CTV, … Read more
In a move aimed at redefining outdoor advertising, Lemma has launched Integral, an AI-powered platform designed to connect out-of-home (OOH) media with digital performance and attribution. The platform is built to give advertisers full-funnel visibility-enabling them to plan, measure, and optimise OOH campaigns alongside digital channels. By linking outdoor ad exposure to downstream actions such … Read more
Strengthening its presence in Indian cricket, Skechers has signed Suryakumar Yadav as part of its expanding roster of athletes. The partnership marks a strategic step in the brand’s continued push into performance-driven cricket footwear. As part of the association, the India T20 captain will wear Skechers cricket footwear during matches and training, while also featuring … Read more
In a move that signals the rising importance of strategic communication in the clean energy sector, First Economy has secured the digital and creative mandate for Waaree Energies. The partnership aims to strengthen Waaree’s brand narrative as it scales operations across India and global markets. Under the mandate, First Economy will lead Waaree’s end-to-end digital … Read more
Anshul Sethi has joined Havas Media Network India as Associate Vice President, stepping into a role that blends media, creativity, and data-driven strategy. Having already experienced the Havas Village model, he looks forward to collaborating with teams and clients to solve complex business challenges through integrated, digital-first solutions while driving measurable growth in this new … Read more
Shoppers Stop has elevated Biju Kassim as Managing Director & CEO of Global SS Beauty Brands (GSSBB), its wholly owned beauty subsidiary. Kassim, who also led the launch of GSSBB, will now focus on scaling the platform, strengthening the premium and luxury beauty portfolio, and driving growth as the company builds a future-ready beauty ecosystem … Read more
In a country where heart health is becoming an urgent conversation, Sun Pharmaceutical Industries Limited is turning awareness into action. Its campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has crossed 24.1 million views, with strong traction across YouTube and Meta platforms, signalling growing public engagement around preventive care. Launched on 26 February … Read more
Blending craftsmanship with contemporary storytelling, Xylys has unveiled a new campaign starring Abhishek Sharma. Backed by Titan Company Limited, the campaign highlights the brand’s core philosophy-where Swiss precision meets confident, modern design. Video Link: https://www.instagram.com/reel/DVvDrytkVJ1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set within a stylised and surreal urban environment, the film follows Sharma through an immersive underwater-inspired world. The narrative merges … Read more
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