Stepping beyond fragrances into science-led personal care, Vanesa has introduced its new Pro+ underarm roll-on range, supported by a campaign featuring Kareena Kapoor Khan. The launch marks the brand’s entry into the derma-care category, signalling a shift toward everyday skincare-driven solutions. The campaign film brings underarm care into a more open and relatable space, positioning … Read more
In a heartfelt celebration of early childhood, Sebamed has launched its latest campaign, ‘Ready for the World’, highlighting the significance of a baby’s first milestones while drawing attention to an often-overlooked aspect-skin development. Conceptualised by Leo and directed by Benaifer Mallik, the campaign presents an emotionally rich narrative capturing moments like a baby’s first word, … Read more
In a significant revival for Indian technology journalism, Tech2.com is making a strategic comeback with a renewed focus tailored for the AI era. Originally launched in 2003, the platform built a strong reputation as one of India’s earliest and most trusted destinations for tech news and insights. Reimagined for today’s digital ecosystem, Tech2 now blends … Read more
Nitin Bawankule is set to join OpenAI as Head of Enterprise Sales for India. He currently serves as Director at Amazon Web Services, where he leads multiple sectors including telecom, media, gametech, automotive, retail, and healthcare, bringing extensive cross-industry experience to his new role.
Tapping into the unique dynamics of cat parenting, Sheba has launched its latest campaign, ‘Ignored to Adored’, in India, featuring actor Sharvari. The campaign focuses on a relatable insight-unlike other pets, a cat’s affection is gradual, often earned through patience and consistent care. The campaign film captures this dynamic through Sharvari’s interactions with her cat, … Read more
If IPL is cricket’s biggest stage, it’s also advertising’s ultimate split-screen moment. New data from TAM Sports reveals how brands are playing two very different games across Connected TV (CTV) and traditional television during IPL 2026. Based on 22 matches between March 28 and April 14, the analysis highlights a clear platform divide. On CTV, … Read more
In a move aimed at redefining outdoor advertising, Lemma has launched Integral, an AI-powered platform designed to connect out-of-home (OOH) media with digital performance and attribution. The platform is built to give advertisers full-funnel visibility-enabling them to plan, measure, and optimise OOH campaigns alongside digital channels. By linking outdoor ad exposure to downstream actions such … Read more
Strengthening its presence in Indian cricket, Skechers has signed Suryakumar Yadav as part of its expanding roster of athletes. The partnership marks a strategic step in the brand’s continued push into performance-driven cricket footwear. As part of the association, the India T20 captain will wear Skechers cricket footwear during matches and training, while also featuring … Read more
In a move that signals the rising importance of strategic communication in the clean energy sector, First Economy has secured the digital and creative mandate for Waaree Energies. The partnership aims to strengthen Waaree’s brand narrative as it scales operations across India and global markets. Under the mandate, First Economy will lead Waaree’s end-to-end digital … Read more
Anshul Sethi has joined Havas Media Network India as Associate Vice President, stepping into a role that blends media, creativity, and data-driven strategy. Having already experienced the Havas Village model, he looks forward to collaborating with teams and clients to solve complex business challenges through integrated, digital-first solutions while driving measurable growth in this new … Read more
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