Strengthening its presence in Indian cricket, Skechers has signed Suryakumar Yadav as part of its expanding roster of athletes. The partnership marks a strategic step in the brand’s continued push into performance-driven cricket footwear. As part of the association, the India T20 captain will wear Skechers cricket footwear during matches and training, while also featuring … Read more
In a move that signals the rising importance of strategic communication in the clean energy sector, First Economy has secured the digital and creative mandate for Waaree Energies. The partnership aims to strengthen Waaree’s brand narrative as it scales operations across India and global markets. Under the mandate, First Economy will lead Waaree’s end-to-end digital … Read more
Anshul Sethi has joined Havas Media Network India as Associate Vice President, stepping into a role that blends media, creativity, and data-driven strategy. Having already experienced the Havas Village model, he looks forward to collaborating with teams and clients to solve complex business challenges through integrated, digital-first solutions while driving measurable growth in this new … Read more
Shoppers Stop has elevated Biju Kassim as Managing Director & CEO of Global SS Beauty Brands (GSSBB), its wholly owned beauty subsidiary. Kassim, who also led the launch of GSSBB, will now focus on scaling the platform, strengthening the premium and luxury beauty portfolio, and driving growth as the company builds a future-ready beauty ecosystem … Read more
In a country where heart health is becoming an urgent conversation, Sun Pharmaceutical Industries Limited is turning awareness into action. Its campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has crossed 24.1 million views, with strong traction across YouTube and Meta platforms, signalling growing public engagement around preventive care. Launched on 26 February … Read more
Blending craftsmanship with contemporary storytelling, Xylys has unveiled a new campaign starring Abhishek Sharma. Backed by Titan Company Limited, the campaign highlights the brand’s core philosophy-where Swiss precision meets confident, modern design. Video Link: https://www.instagram.com/reel/DVvDrytkVJ1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set within a stylised and surreal urban environment, the film follows Sharma through an immersive underwater-inspired world. The narrative merges … Read more
Blending the intensity of cricket with the promise of clean energy, GREW Solar has launched its latest campaign, ‘The Next Starts Here’, in collaboration with the Gujarat Titans. The initiative uses sport as a storytelling lens to position solar energy as a reliable force behind consistent performance. The campaign film features Shubman Gill, Sai Sudharsan, … Read more
In a digital world where AI increasingly shapes what consumers see and choose, Adobe has introduced a new brand visibility solution aimed at helping businesses stay discoverable across AI-driven platforms while maintaining control over their owned digital experiences. Unveiled at Adobe Summit, the solution builds on Adobe Experience Manager, now enhanced with a contextual intelligence … Read more
In a move reflecting the growing importance of strategic healthcare communication, Teamwork Communications Group has secured the public relations mandate for Sarvodaya Healthcare. The partnership aims to strengthen the hospital group’s visibility and deepen its connection with stakeholders across North India. Under this mandate, the agency will oversee media relations, thought leadership initiatives, and integrated … Read more
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