Stepping beyond fragrances into science-led personal care, Vanesa has introduced its new Pro+ underarm roll-on range, supported by a campaign featuring Kareena Kapoor Khan. The launch marks the brand’s entry into the derma-care category, signalling a shift toward everyday skincare-driven solutions.
The campaign film brings underarm care into a more open and relatable space, positioning it as a natural part of daily routines rather than a separate step. Featuring Kareena Kapoor Khan, the narrative reflects evolving consumer preferences-where confidence, comfort, and self-care are closely tied to how individuals feel throughout the day. The communication highlights a growing focus on concerns such as body odour and pigmentation, while emphasising gentle, skin-conscious care.
At the core of the range is a Derma Action Formula that blends AHA and BHA actives with soothing, skin-supporting ingredients. Designed for regular use, the formulation offers up to 48 hours of odour protection while remaining dermatologically tested and suitable for all skin types. It is free from alcohol, aluminium, parabens, phthalates, SLS, and triclosan, aligning with the increasing demand for cleaner formulations.
Available in variants such as 4% AHA BHA Pearl and 6% AHA BHA Fresh, the range caters to different skin needs while maintaining ease of use. With this launch, Vanesa expands into a broader derma-led personal care space, reinforcing its focus on everyday routines where skin health, freshness, and comfort play a key role in modern self-care.
