ZOFF Foods is expanding its “Know The Brand” campaign with Bollywood actor Shilpa Shetty joining as Brand Ambassador, deepening the brand’s focus on spice quality and consumer awareness. Building on earlier conversations around adulteration, the campaign encourages consumers to look beyond price, familiar packaging and brand recognition when deciding what to bring into their kitchens.
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The latest film featuring Shetty takes forward the questions raised in the first phase of #KnowTheBrand, shifting the conversation from general awareness toward more active consideration at the point of purchase. It underlines the need for consumers to understand the full journey of the spices they buy, from sourcing and raw material selection to cleaning, processing, testing, storage and packaging.
Shilpa Shetty said that at a time when concerns around adulteration and food quality are making consumers more conscious of what they bring home, initiatives like “Know The Brand” push people to question, understand and make more informed choices about everyday products. Akash Agrawalla, Co-founder of ZOFF Foods, said the campaign has helped move the spice quality conversation beyond the shelf and into a broader consumer dialogue, prompting people to ask more questions about what goes into the products they buy.
He added that Shetty’s association brings further scale and visibility to this message, helping the brand reach a wider audience with its focus on transparency and informed purchasing. With Shetty now part of the campaign, ZOFF Foods continues to build its consumer awareness efforts around transparency, quality and informed decision-making in the kitchen essentials category.
