Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, rolling out across San Francisco, Bengaluru and Mumbai. The campaign carries a single idea across multiple formats: AI should help writers build entire fictional worlds, not just generate sentences. Sherpa is a self-evolving agent harness built on custom-trained proprietary … Read more
Long before McLaren became a global motorsport and automotive powerhouse, its story began above a small family service station in Remuera, Auckland. That garage, owned by Bruce McLaren’s parents, Les and Ruth, is where a young Bruce built the car that took him to his first racing victory, and it’s now the inspiration behind McLaren’s … Read more
Vikrant Malik has joined Logitech as Marketing Head, India. In his new role, he will focus on shaping the category, strengthening Logitech’s product portfolio, and driving creativity and innovation in the market.
Abhishek Shetty has joined Grab as Regional Director & Head of Product Marketing. Based in Singapore, he will lead product marketing across Mobility, Deliveries, Financial Services and Commerce, focusing on consumer insights, go-to-market strategy and growth across Grab’s markets.
Godrej HIT has rolled out a new TVC for HIT Anti Roach Gel, featuring Shefali Shah, built around a war-room setup that reframes how the brand tackles cockroach infestations. Created by Lightbox, Godrej Consumer Products’ in-house creative studio, the film opens with a sniper alerting headquarters to a major infestation. Shefali Shah then steps in … Read more