Heineken 0.0 is bringing Formula 1 fans together through its “Ultimate Race Fans Mixers,” a series of race-day events unfolding across Mumbai, Gurgaon and Kolkata.
The mixers are scheduled for September 26, timed alongside the Formula 1 Qatar Airways Azerbaijan Grand Prix 2026, with actor Arjun Kapoor set to join fans at the Mumbai edition. The events will be hosted at Ajmera IndiKarting in Mumbai, Five Mad Men in Kolkata and Underdoggs Arena in Gurugram.
Each city edition is expected to draw around 250 F1 fans, with the format built around live race screenings, interactive games, prediction challenges and fan activities designed to encourage social mixing beyond just watching the race together.
Vikram Bahl, Chief Marketing Officer at United Breweries, said Formula 1 has a unique ability to bring together people who share a passion for the sport, even without knowing each other beforehand. He added that the initiative aims to extend that connection beyond the screen, giving fans real opportunities to interact and engage with each other on race day. According to Bahl, Heineken 0.0 sees such experiences as more memorable when they open the door to new friendships, which is central to what the mixers are trying to enable.
The initiative will build toward a finale event in Bengaluru on October 18, which will include an in-person appearance by a Formula 1 driver, with further details around the driver and event format to be announced closer to the date.
