In a country where cricket is practically a second religion, HDFC Life has found a clever way to talk about something people often avoid-financial planning. Its latest digital campaign, ‘Kal Ka Plan’, teams up with the ever-popular Kolkata Knight Riders to turn everyday cricket moments into lessons on life insurance and preparedness. The idea is … Read more
Microsoft has appointed Shruti Narang as Director of Marketing, India. She joins from GitHub, where she spent nearly five years leading marketing initiatives. With over two decades of experience across marketing, branding, and communications, Narang brings a strong track record in integrated campaigns and brand strategy, having previously worked with organizations such as Aviva India … Read more
Mahindra Group has appointed Shuchi Suri as Executive Vice President – Mahindra Experiences. With over 22 years of global experience at Unilever, Suri will lead the group’s experiences strategy across Mahindra Adventure and Mahindra Holidays, reporting to Group CEO and MD Anish Shah.
Chrysler is redefining its brand with a comprehensive visual and strategic overhaul as it moves toward an all-electric future. The transformation signals a shift from its legacy positioning to a modern, technology-led identity designed for the next era of mobility. At the core of this change is a redesigned version of Chrysler’s iconic winged logo. … Read more
The The Ad Club has announced the appointment of three prominent industry leaders-Josy Paul, Minakshi Achan, and Mayur Hola-as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show. Josy Paul, chairperson and chief creative officer at BBDO India, will lead the Sustainable Development Goals (SDG) category. Known for … Read more
Adidas Originals has unveiled its first co-created Superstar sneaker from India, in collaboration with brand ambassador Ranveer Singh. The launch marks a significant milestone, bringing an Indian creative voice to one of the brand’s most iconic silhouettes. Video Link: https://www.instagram.com/p/DXgLsThFPjT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The sneaker reflects Singh’s bold and expressive personality, drawing inspiration from the Royal Bengal Tiger-a … Read more
Birla Opus Paints has rolled out its latest campaign, ‘Main Bhi…’, leaning into the power of peer validation to strengthen consumer trust. Featuring Vicky Kaushal alongside Ashish Vidyarthi and Sanjay Mishra, the films highlight how opinions shift when real-world experiences reinforce product claims. Conceptualised by Leo India, the campaign unfolds across everyday yet dynamic settings … Read more
Beardo has unveiled a new digital film for its Godfather fragrance, leaning into cinematic storytelling to elevate its product narrative. Instead of a conventional ad, the brand presents a stylised, character-driven film that centres on themes of authority, dominance, and resurgence. Featuring Danish Pandor in the lead, the film follows a powerful figure returning to … Read more
BIBA is stepping into the future of ethnic fashion with the launch of BIBA NXT, a sub-brand crafted for younger consumers who want tradition-with a twist. The move signals the brand’s push into the fast-evolving fusion wear space, where cultural roots meet contemporary style. BIBA NXT reimagines classic Indian textiles through modern silhouettes. The collection … Read more
Tempest Advertising has appointed Aparna Nawathe as Vice President & Branch Head, Mumbai. In her new role, she will lead the agency’s Mumbai operations, focusing on driving growth, strengthening client relationships, and delivering integrated, high-impact communication solutions. With nearly two decades of experience across brand strategy and corporate storytelling, Nawathe brings a strong cross-industry perspective, … Read more
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