BIBA is stepping into the future of ethnic fashion with the launch of BIBA NXT, a sub-brand crafted for younger consumers who want tradition-with a twist. The move signals the brand’s push into the fast-evolving fusion wear space, where cultural roots meet contemporary style. BIBA NXT reimagines classic Indian textiles through modern silhouettes. The collection … Read more
Tempest Advertising has appointed Aparna Nawathe as Vice President & Branch Head, Mumbai. In her new role, she will lead the agency’s Mumbai operations, focusing on driving growth, strengthening client relationships, and delivering integrated, high-impact communication solutions. With nearly two decades of experience across brand strategy and corporate storytelling, Nawathe brings a strong cross-industry perspective, … Read more
Dabur India Limited has appointed Herjit S. Bhalla as CEO of its India Business. In this role, he will lead the company’s domestic operations, focusing on driving growth, strengthening market presence, and accelerating strategic initiatives across categories. Bhalla brings extensive experience in the FMCG sector, with a strong track record in business leadership and brand … Read more
What began as a modest hustle in the streets of Nashville has transformed into one of the world’s most recognisable snack brands. Lay’s traces its origins back to 1932, when Herman W. Lay sold potato chips door-to-door from his car. With no large-scale production or branding, the business was built purely on persistence and product … Read more
Libas has expanded its portfolio with the launch of Gerua, a workwear-focused label designed for modern professionals. Marking its entry into the growing workwear segment, the brand combines affordability with technology-led design to cater to evolving office fashion needs. Video Link: https://www.instagram.com/reel/DXdYrfAhXoP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as an online-first offering, Gerua introduces a catalogue of over 100 styles, … Read more
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