In a move that signals the growing premiumisation of India’s packaged snacks market, Crax has introduced what it calls its most indulgent offering yet – Crax Truffle Fries, a new fries-style snack infused with the rich taste of black truffle and parmesan cheese. Known for its mass-market snack portfolio, the brand is stepping into a more upscale segment … Read more
JK Maxx Paints has unveiled its latest brand campaign, “Maxx Karo, Relax Karo,” featuring Bollywood actor Akshay Kumar as the face of the initiative. The campaign highlights the company’s commitment to making the home painting process simpler and more reliable for homeowners across India. Video: https://www.youtube.com/watch?v=bE9PkY1oHcs Backed by the legacy of JK Cement Limited, the new campaign builds on the trust … Read more
Meta Platforms has expanded the beta rollout of its AI-powered business assistant to advertisers and agencies across global markets, strengthening its push to embed artificial intelligence deeper into digital advertising workflows. The tool is now available in multiple languages across the U.S., Europe, the Middle East, Africa, Asia-Pacific and Latin America. Integrated within Meta’s advertising ecosystem, … Read more
Samsung Electronics is taking a significant step in its live commerce strategy through a partnership with AnyMind Group, leveraging the AnyLive platform to scale interactive shopping experiences across eight markets, including Southeast Asia, Australia, and New Zealand. As part of the collaboration, Samsung is set to deliver more than 4,450 hours of livestream content every month, showcasing its consumer electronics … Read more
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