In a move that blends candy with culture, Perfetti Van Melle has appointed Black White Orange Brands as the official licensing partner for Chupa Chups in India. The partnership signals a bold push to take the iconic confectionery brand beyond sweets and into the world of lifestyle and consumer products. Under this mandate, Black White … Read more
Mahesh Samat, Global Head – Publishing and Branded Retail at The Walt Disney Company, has announced his departure, bringing to a close a remarkable 40-year career across FMCG, healthcare, media, and entertainment. Sharing the update on LinkedIn, Samat described his time at Disney as a fitting final chapter, expressing gratitude for the mentors, teams, and … Read more
Kanika Chaudhary has been elevated to Associate Director at The Trade Desk, marking a significant step forward in her journey with the company. In her new role, she will focus on driving strategic business development, deepening client partnerships, and accelerating programmatic adoption. Previously a Business Development Manager, she brings diverse experience from Times Internet, Sony … Read more
In a move that signals a strategic shift in storytelling, Gulf Oil Lubricants India has appointed Curativity Brand Solutions as its new creative agency partner. The mandate hands Curativity the reins of the brand’s creative strategy as Gulf Oil sharpens its focus on a more consumer-facing narrative. This partnership comes at a pivotal moment. Gulf … Read more
In a marketplace flooded with feature-heavy tech ads, Apple India takes a refreshingly theatrical route. Its latest campaign for the iPhone 17 swaps modern backdrops for a royal court, where humour becomes the storytelling engine and technology plays the quiet problem-solver. The campaign unfolds through a series of short films set in a fictional palace. … Read more
Sun Pharmaceutical Industries has announced a definitive agreement to acquire Organon & Co. in an all-cash transaction valued at $11.75 billion, marking one of the most significant moves in its global expansion strategy. The deal, priced at $14 per share, will see Sun Pharma take full ownership of Organon, a healthcare company spun off from … Read more
In a category long tied to summer heat and post-workout hydration, Safal is rewriting the script. With its latest campaign featuring Tara Sutaria, the horticulture brand from Mother Dairy positions coconut water as an anytime, anywhere beverage-no longer reserved for specific moments. Conceptualised by Ogilvy, the campaign revolves around the theme #TheSafalWayToRecharge. At its core … Read more
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