If last year’s SASA LELE felt impossible to ignore, this summer it’s designed to be even harder to escape. Flipkart, in partnership with Kinnect, has brought back its high-energy campaign-this time turning it into what it calls India’s first “Sale on Sale.” SASA LELE 2.0 builds on the original idea but amplifies it across every … Read more
As football fever builds for the FIFA World Cup 2026, Budweiser is expanding its long-standing association with the tournament through its new global platform, “Let It Pour.” The campaign is designed to deepen fan engagement across more than 40 countries, including India, by celebrating the emotion and collective spirit of the game. Fronted by global … Read more
Shrish Mahuli has announced his new role as Chief Business Officer at SBI General Insurance, marking a significant step in his leadership journey. In this position, he will drive business growth and strategic initiatives, contributing to the company’s continued expansion in the insurance sector.
In an era where attention is fleeting, simply recommending content is no longer enough. With its latest campaign, WPP OpenDoor, in partnership with Snapchat, is rethinking how audiences discover entertainment for Prime Video. At the centre of the campaign, ‘Stories for Your Every Era… it’s on Amazon Prime,’ is a generative AI-powered Lens that turns … Read more
The intersection of sport and technology is getting sharper as Oakley and Meta introduce their Performance AI glasses in India, fronted by Virat Kohli. The launch signals a growing shift toward wearable intelligence that supports athletes without disrupting performance. Positioned as a tool for training and match preparation, the glasses combine hands-free photo and video … Read more
Tata Motors has appointed Deepanjan Roy as its new Chief Marketing Officer, bringing in a seasoned insider with strong cross-functional experience across sales, marketing, and business strategy. He succeeds Shubhranshu Singh, who was instrumental in strengthening the brand’s voice and steering a more consumer-centric marketing approach.
As younger consumers move beyond familiar tastes, Vadilal Industries is reshaping its playbook to stay relevant. Its latest campaign, ‘#IceCreamWaliSituationship’, taps into Gen Z’s evolving relationship with food-one driven by curiosity, global exposure, and constant experimentation. At the heart of the campaign is the launch of two new flavours: Café Mocha and Pista Kunafa. Both … Read more
WPP began 2026 on a weak note, reporting a 6.6% drop in Q1 revenue, with like-for-like declines reflecting continued pressure across key markets and sectors. Yet, beneath the slowdown, the company is doubling down on technology and restructuring to stabilise growth. The dip was largely driven by losses in its media division and reduced spending … Read more
In a bid to stay ahead in an increasingly competitive streaming landscape, Netflix is testing a vertical video feed while expanding its use of artificial intelligence across the platform. The move signals a shift toward faster, more intuitive content discovery, inspired by changing user behaviour. The short-form feed, currently in testing and expected to roll … Read more
In a category often dominated by fitness trends and youth-focused messaging, Good Monk is shifting attention to an often overlooked group-the 50+ audience. Its latest campaign, featuring Arshdeep Singh, highlights the importance of preventive nutrition as a part of everyday life. Video Link: https://www.instagram.com/reel/DXlh8PsE3ws/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the campaign is a film that reflects … Read more
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