Varun Raina has rejoined Airbnb as Senior Marketing Lead – India, marking a return to the brand where he earlier led local marketing efforts. He brings rich global experience, having most recently led WhatsApp’s marketing across privacy, monetisation, and AI features, along with previous leadership roles at Meta. With a strong background across brands like … Read more
Omnicom Media India has appointed Suraj Raman as VP – Digital Planning & Performance. He joins from Mahindra and Mahindra, where he served as Digital Head, bringing extensive experience in driving digital strategy and performance-led growth.
Infectious Advertising has elevated Siddhartha Singh to the role of CEO and Managing Partner, marking a significant leadership move within the agency. In his new position, Singh will lead the company’s strategic vision, drive growth, and further strengthen its creative and business capabilities.
As digital campaigns grow more complex, the limits of manual optimisation are becoming harder to ignore. With the launch of Realize+, Taboola is pushing advertising toward a more automated, AI-driven future. Realize+ introduces an agentic system that converts marketing goals into continuous, real-time decisions. Instead of relying on teams to adjust budgets, creatives, and targeting, … Read more
In a category crowded with loud claims and technical jargon, Chupps Footwear is choosing simplicity to stand out. Its latest campaign, created with INTO Creative, redefines how comfort is communicated-by showing the result instead of explaining the features. At the core of the campaign is a 30-second film built on a single idea: when your … Read more
Nostalgia continues to be fashion’s favorite shortcut to relevance, and Converse India is leaning into it with the launch of its Chuck Taylor All Star Throwback. The latest drop doesn’t just revisit the past-it carefully repackages it for a generation that romanticizes eras it never fully lived through. Fronted by Harsh Varrdhan Kapoor, the campaign … Read more
When a legacy brand evolves, the expectation is clarity. But for Godrej Industries Group, its recent identity refresh has triggered something far less controlled-a public design debate on originality. The newly introduced “GI” mark, built using simple geometric forms, was intended as a quiet corporate identifier following the group’s structural split. It was never meant … Read more
tgthr. has strengthened its leadership team with the appointment of Shamima Pereira as Business Head and Sonia Kumar as AVP – Strategy & Brand Solutions Lead. Pereira brings over 14 years of experience across leading agencies and marquee brands like Amul, Indian Oil, and Heineken, and will focus on scaling business and client partnerships. Kumar, … Read more
As connected TV continues to attract rising ad spends, measurement gaps have remained a persistent challenge. Addressing this, Integral Ad Science has launched IAS Total TV, a solution designed to deliver content-level transparency across major streaming platforms. The offering aggregates granular data-such as show, genre, rating, and language-across platforms including Disney, NBCUniversal, Paramount, and Prime … Read more
In a category often confined to shelves and school lists, DOMS Industries is rewriting the rulebook-one crayon at a time. At Kids Expo 2026 held at the World Trade Centre Mumbai, the brand swapped passive displays for an immersive, hands-on experience designed to spark creativity among children. Instead of showcasing products behind counters, DOMS built … Read more
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