In a category often confined to shelves and school lists, DOMS Industries is rewriting the rulebook-one crayon at a time. At Kids Expo 2026 held at the World Trade Centre Mumbai, the brand swapped passive displays for an immersive, hands-on experience designed to spark creativity among children.
Instead of showcasing products behind counters, DOMS built an interactive stall where kids could freely draw, colour, and experiment. The idea was simple yet powerful: let children experience creativity rather than just observe it. The space became less of a retail zone and more of a mini playground for imagination.
The expo drew families in large numbers, with activity-led booths and influencer presence amplifying the buzz across social platforms. But beyond the footfall, the real win for DOMS lies in how it’s tapping into a larger shift-transforming functional categories into experience-driven ones.
For a brand rooted in stationery, this approach signals a deeper understanding of its audience. Products like pencils and sketch pens are no longer just tools; they’re gateways to self-expression. By encouraging children to explore without hesitation, DOMS positions itself as a companion in their creative journey.
In a world where attention is fleeting, experiences stick. And with this activation, DOMS isn’t just selling stationery-it’s building emotional connections, one doodle at a time.
