PivotRoots has elevated Milan Modi to Senior Director – Paid Media. In this expanded role, he will lead full-funnel digital marketing strategies with a focus on performance-driven growth, media planning, and advanced measurement across key client portfolios. Having previously served as Director – Paid Media at PivotRoots, he has driven impactful campaigns for brands like … Read more
Angel One has elevated Vikash Anand to Vice President – Marketing. During his tenure, he played a key role in launching the company’s Super App and strengthening brand visibility through high-impact associations like the Indian Premier League, contributing significantly to Angel One’s marketing and growth journey.
As Indian summers turn harsher, the gig economy is being forced to adapt in real time. Just days after Zomato introduced heat-focused support, Swiggy has rolled out specialised cooling vests-putting delivery partner wellbeing at the centre of its operations. Developed as lightweight, passive cooling jackets, the vests use evaporative technology to regulate body temperature without … Read more
What happens when a candy stops being just candy and becomes a full-blown internet trend? Pulse Candy is answering that with the 7th edition of #PulseLoyaltyDay-this time, by stepping straight into your glass. Launched by Dharampal Satyapal Group, the #PulseUpYourDrink campaign taps into a growing trend-DIY beverages and flavour experimentation. Running from May 1 to … Read more
On a day meant to honour workers, The Hindu Group chose not to celebrate with a message-but with a mirror. Conceptualised by Talented, the print ad reimagines the familiar five-star rating system as a self-assessment tool. Instead of asking readers to rate services, it flips the question-what rating would you deserve? The execution is simple … Read more
When travel deals meet full-on comedy madness, you get a campaign that feels less like an ad and more like a sketch show. Goibibo is tapping into this energy with its latest digital push-bringing together Sunil Grover, Kiku Sharda, and cricketer Rishabh Pant for a campaign built on humour and high recall. At the heart … Read more
Imagine running your ad campaigns without switching tabs, logging into dashboards, or writing a single line of code. That’s exactly what Meta is aiming for with its new ads AI connectors-now launched in open beta. These connectors plug Meta’s advertising ecosystem directly into external AI platforms, allowing brands and agencies to create, manage, and analyse … Read more
Cricket season in India usually means big-budget ads chasing mass reach. But Piramal Finance flipped the script-going from “one message for all” to “one message for every pin code.” At the heart of the campaign are over 1,000 short digital films, each customised for individual branches across its vast network. Same core story, but different … Read more
Ipsos has appointed Alexandre Boissy as Deputy CEO, strengthening its global leadership team. Based in Paris, he will oversee operations, legal, corporate communications, and investor relations while working closely with CEO Jean Laurent Poitou. Boissy joins from Air France-KLM, where he spent over 20 years, bringing deep expertise in corporate strategy, institutional relations, and transformation … Read more
In a world where skincare routines can feel like solving a puzzle, Myntra is simplifying the chaos. Its latest campaign, ‘Beauty Made Personal’, brings Alia Bhatt front and center to decode modern beauty shopping-one relatable moment at a time. Video Link: https://www.instagram.com/reel/DXbN41HDx9M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The three-film campaign captures the reality of today’s beauty journey-overwhelming choices, endless advice, … Read more
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