Day: May 1, 2026

In a world where skincare routines can feel like solving a puzzle, Myntra is simplifying the chaos. Its latest campaign, ‘Beauty Made Personal’, brings Alia Bhatt front and center to decode modern beauty shopping-one relatable moment at a time. Video Link: https://www.instagram.com/reel/DXbN41HDx9M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The three-film campaign captures the reality of today’s beauty journey-overwhelming choices, endless advice, … Read more

In the world of advertising, where style often defines substance, Little Lamb Films has made a move that leans heavily into aesthetic storytelling. The production house has signed Joyna Mukherjee as an exclusive director, strengthening its presence in the lifestyle and fashion space. Mukherjee brings nearly a decade of independent filmmaking experience, known for crafting … Read more

Big ideas, bold impact, and now-global validation. The Womb and McCann Worldgroup India have brought home top honours at the Global Best of the Best Effie Awards 2025, proving that creativity rooted in purpose travels far. The Womb clinched a Global Grand Effie in the Positive Change category for its campaign ‘NEEYAT: India’s Real Credit … Read more

When summer meets nostalgia, you get a campaign that doesn’t just sell-it sings. Plum BodyLovin has teamed up with pop icon Baba Sehgal to launch a vibrant musical campaign that turns fragrance into a full-blown vibe. Set against tropical, sun-soaked backdrops, the campaign film features Sehgal performing an original track that introduces four quirky fragrance … Read more