In the world of advertising, where style often defines substance, Little Lamb Films has made a move that leans heavily into aesthetic storytelling. The production house has signed Joyna Mukherjee as an exclusive director, strengthening its presence in the lifestyle and fashion space. Mukherjee brings nearly a decade of independent filmmaking experience, known for crafting … Read more
In India, skincare has long lived in two worlds-grandma’s kitchen remedies and glossy lab-made formulas. Everyuth Naturals built its identity by blending the two, creating products that feel familiar yet deliver visible, fast results. Link: https://www.instagram.com/p/DXyK5fiGRWJ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Launched in 1991 under Zydus Wellness, the brand entered a market that largely revolved around basic cleansing. Its insight … Read more
Big ideas, bold impact, and now-global validation. The Womb and McCann Worldgroup India have brought home top honours at the Global Best of the Best Effie Awards 2025, proving that creativity rooted in purpose travels far. The Womb clinched a Global Grand Effie in the Positive Change category for its campaign ‘NEEYAT: India’s Real Credit … Read more
When a legacy institution meets a fast-growing market, the strategy writes itself. EHL Hospitality Business School has appointed Ellerton & Co as its agency of record for India, expanding a partnership that’s been active across Southeast Asia since 2020. At first glance, it sounds like a standard PR mandate. But the bigger play is far … Read more
When summer meets nostalgia, you get a campaign that doesn’t just sell-it sings. Plum BodyLovin has teamed up with pop icon Baba Sehgal to launch a vibrant musical campaign that turns fragrance into a full-blown vibe. Set against tropical, sun-soaked backdrops, the campaign film features Sehgal performing an original track that introduces four quirky fragrance … Read more
In a move that feels straight out of a power-play business drama, Reliance Retail has acquired Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The deal hands Reliance full ownership of the brand’s trademarks, assets, and digital ecosystem, strengthening its fast-growing beauty and personal care portfolio. Launched in 2021, Anomaly quickly carved a … Read more
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