Big ideas, bold impact, and now-global validation. The Womb and McCann Worldgroup India have brought home top honours at the Global Best of the Best Effie Awards 2025, proving that creativity rooted in purpose travels far.
The Womb clinched a Global Grand Effie in the Positive Change category for its campaign ‘NEEYAT: India’s Real Credit Score’ for Piramal Finance. The work stood out for addressing financial inclusion through a fresh lens-redefining how creditworthiness is perceived.
Meanwhile, McCann Worldgroup India secured its win in the Finance category for ‘Saving Her Savings’, created for ESAF Small Finance Bank. The campaign spotlighted women’s financial independence, turning a simple insight into a powerful narrative.
These awards aren’t your regular industry trophies. The Effies celebrate effectiveness-campaigns that don’t just look good but deliver real-world results. Only Gold and Grand winners from over 55 programmes across 130 markets make it to this global stage, making the competition fiercely selective.
At the very top sits the Iridium Effie, awarded to the single most effective campaign worldwide. This year, it went to eos Products and Mischief for ‘Women’s Shave’, marking a consecutive win.
With 47 contenders narrowed down to just 11 Global Grand winners, India’s double victory signals something bigger-homegrown creativity is no longer just participating globally, it’s setting the benchmark.
