Tic Tac, the Ferrero Group’s global confectionery brand, has launched its new music video, Refresh Your Vibe, with creator Yashraj Mukhate. This marks their fourth consecutive year of collaboration and introduces “Tic Tac Go,” an Indian adaptation of the brand’s global signature tune.

The campaign extends beyond the screen through the Tic Tac Vibe Van, which travels across Mumbai with Mukhate on its upper deck. People are invited to join the experience, express themselves and celebrate together. Each stop adds participants, building one shared atmosphere of music and energy.

The film begins with tired faces, repetitive routines and endless scrolling before a musical spark transforms the mood. As music emerges from the van, people sing, dance and perform in spontaneous moments.

Rather than follow a conventional plot, the video captures a simple idea: everyone has a side they want to express, sometimes needing only the right spark.

Zoher Kapuswala, marketing head, Ferrero India Subcontinent, said music remains a powerful way for young people to connect. He added that Tic Tac aims to create joyful experiences encouraging freedom, authenticity and interaction.

The campaign will continue across digital platforms through collaborations spanning music, dance and sports, inviting audiences to refresh their vibe.