VETO, India’s subscription-free OTT platform, has secured exclusive OTT streaming rights for the Davis Cup 2026 in India, bringing live coverage to households without a subscription. The deal marks VETO’s entry into live sports and reflects changing expectations from digital platforms. Audiences increasingly seek services that combine on-demand entertainment with live events capable of creating … Read more
Hafele India has launched a new set of campaign films featuring brand ambassador Sachin Tendulkar, extending its “Maximising What Matters the Most” platform. The latest phase explores how Hafele’s solutions fit different lifestyles, routines and household preferences. It builds on earlier product-led and slice-of-life storytelling, presenting practical innovations through familiar domestic situations. The first film … Read more
Samsung TV Plus India has expanded its lineup to 200 streaming TV channels, adding Aashirwad TV and Thalaivar Hits through a partnership with NH Studioz. Aashirwad TV will offer Hindi entertainment and mythological programming, including Ramayana, Shree Ganesha and Om Namah Shivaay. Thalaivar Hits, a Tamil movie channel, will feature films starring Rajinikanth and Kamal … Read more
Prime Video has launched JALLOSH, an add-on subscription for Marathi entertainment, in partnership with Everest Entertainment. The service offers 260 Marathi films, 50 nataks, devotional programming and original content. Available to Prime members in India, JALLOSH costs Rs 199 for the first year and renews at Rs 399 annually. Its library includes Mee Shivajiraje Bhosale … Read more
RuPay has entered India’s growing microdrama space with Sarva Groom Sampanna, a nine-episode vertical series created by tgthr. Originals, the content division of independent agency tgthr. The series is part of Tiny Talkies, an original microdrama property developed for RuPay in partnership with tgthr. Originals. Designed for mobile-first viewing, it blends slice-of-life storytelling with the … Read more
Shantanu Mukherjee has joined Vodafone Idea (Vi) as Executive Vice President, Partnerships & Growth, Digital. With nearly three decades of telecom experience across Vodafone, Vodafone Italia and Reliance Jio, he brings expertise in commercial growth, digital transformation, customer lifecycle management and AI-led initiatives. He holds an MBA from IIM Lucknow and an engineering degree from … Read more
Prasenjit Basu has been named Head – Marketing & Corporate Communications at Voltas Limited. He moves from Voltas Beko, where he served as Head of Marketing, Product & Ecommerce, and previously held the role of Senior General Manager – Marketing at Voltas. He brings extensive experience across consumer durables, retail, FMCG and media.
Social Panga has expanded its alco-bev portfolio through a new partnership with DeVANS Modern Breweries Ltd. The agency will manage the social media strategy, digital storytelling, and online engagement for Six Fields Beer, Godfather Beer, and DeVANS’ newly launched gin brand, Gingalalahu. The mandate will be led by Social Panga’s Delhi office. The agency will … Read more
Urban Company has taken Kent RO Systems to the Delhi High Court, alleging that an advertising campaign targeting its Native water purifiers made false and misleading claims. According to Urban Company’s regulatory filing, the company filed a defamation and product disparagement suit against Kent RO on August 11. The disputed campaign included advertisements and influencer-led … Read more
Pepper Awards is marking its 20th edition by opening its 2026 Call for Entries to agencies, brands and creative professionals across India for the first time. The announcement was made at a press meet in Kochi, with Josy Paul, Chairman and CCO of BBDO India, as chief guest and Prathap Suthan, Co-founder and CCO of … Read more