Kunal Sharma has joined BBDO Group India as Vice President, moving from Cheil India, where he served as General Manager. With nearly two decades of experience across advertising, client servicing and brand management, Sharma has previously worked with agencies including MagicCircle Communications, ADK, Publicis India and Lowe Lintas.
Tic Tac, the Ferrero Group’s global confectionery brand, has launched its new music video, Refresh Your Vibe, with creator Yashraj Mukhate. This marks their fourth consecutive year of collaboration and introduces “Tic Tac Go,” an Indian adaptation of the brand’s global signature tune. The campaign extends beyond the screen through the Tic Tac Vibe Van, … Read more
boAt has partnered with Blinkit and actor-producer Arbaaz Khan for a Raksha Bandhan campaign film ahead of August 28. Link: https://www.instagram.com/reel/DcYSEc9zPiH/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== The festive campaign humorously challenges the familiar “Bhai” image, asking what it really means to be a good brother. In a mock-documentary format, Arbaaz examines the exaggerated swagger, rehearsed one-liners and dramatic poses associated … Read more
Sobisco has launched a three-film campaign featuring Amitabh Bachchan, created by The Script Room, as the Kolkata-based biscuit and bakery brand prepares to expand beyond eastern India. The campaign presents Bachchan in three roles across films for Sobisco Butter Biscuits, Sobisco Marie and Cream Filled Cakes. He plays a husband, a poet and a grandfather … Read more
VETO, India’s subscription-free OTT platform, has secured exclusive OTT streaming rights for the Davis Cup 2026 in India, bringing live coverage to households without a subscription. The deal marks VETO’s entry into live sports and reflects changing expectations from digital platforms. Audiences increasingly seek services that combine on-demand entertainment with live events capable of creating … Read more
Hafele India has launched a new set of campaign films featuring brand ambassador Sachin Tendulkar, extending its “Maximising What Matters the Most” platform. The latest phase explores how Hafele’s solutions fit different lifestyles, routines and household preferences. It builds on earlier product-led and slice-of-life storytelling, presenting practical innovations through familiar domestic situations. The first film … Read more
Samsung TV Plus India has expanded its lineup to 200 streaming TV channels, adding Aashirwad TV and Thalaivar Hits through a partnership with NH Studioz. Aashirwad TV will offer Hindi entertainment and mythological programming, including Ramayana, Shree Ganesha and Om Namah Shivaay. Thalaivar Hits, a Tamil movie channel, will feature films starring Rajinikanth and Kamal … Read more
Prime Video has launched JALLOSH, an add-on subscription for Marathi entertainment, in partnership with Everest Entertainment. The service offers 260 Marathi films, 50 nataks, devotional programming and original content. Available to Prime members in India, JALLOSH costs Rs 199 for the first year and renews at Rs 399 annually. Its library includes Mee Shivajiraje Bhosale … Read more
RuPay has entered India’s growing microdrama space with Sarva Groom Sampanna, a nine-episode vertical series created by tgthr. Originals, the content division of independent agency tgthr. The series is part of Tiny Talkies, an original microdrama property developed for RuPay in partnership with tgthr. Originals. Designed for mobile-first viewing, it blends slice-of-life storytelling with the … Read more
Shantanu Mukherjee has joined Vodafone Idea (Vi) as Executive Vice President, Partnerships & Growth, Digital. With nearly three decades of telecom experience across Vodafone, Vodafone Italia and Reliance Jio, he brings expertise in commercial growth, digital transformation, customer lifecycle management and AI-led initiatives. He holds an MBA from IIM Lucknow and an engineering degree from … Read more