Urban Company has taken Kent RO Systems to the Delhi High Court, alleging that an advertising campaign targeting its Native water purifiers made false and misleading claims. According to Urban Company’s regulatory filing, the company filed a defamation and product disparagement suit against Kent RO on August 11. The disputed campaign included advertisements and influencer-led … Read more
Pepper Awards is marking its 20th edition by opening its 2026 Call for Entries to agencies, brands and creative professionals across India for the first time. The announcement was made at a press meet in Kochi, with Josy Paul, Chairman and CCO of BBDO India, as chief guest and Prathap Suthan, Co-founder and CCO of … Read more
Garden Vareli has appointed digital agency SW Network to lead its performance marketing mandate, covering media planning and campaign execution across digital platforms. Under the mandate, SW Network will manage Garden Vareli’s digital media strategy, with a sharp focus on audience targeting, media investments and campaign efficiency, while also supporting the brand’s broader online revenue … Read more
Colgate-Palmolive India has shifted around 60% of its advertising spend to digital channels as the oral-care major steps up brand investments and recalibrates its media mix to match evolving consumer behaviour. The company said digital now accounts for the majority of its advertising expenditure, reflecting the growing weight of online video, social platforms, creators and … Read more
Ice cream brand Hocco has teamed up with Mirzapur: The Movie to roll out a limited-edition Bullet Ice Cream, stretching the crime drama’s pop-culture footprint into a consumer product for the first time. Link: https://www.instagram.com/reel/DcOPWtSNTNf/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Announcing the collaboration on LinkedIn, Hocco’s vice president of e-commerce, Prathamesh T., called the launch “as bold, unexpected and unapologetic … Read more
Lahori Zeera is on a mission to reclaim “thanda” as a desi word, not a Coca-Cola one. On August 23, the homegrown beverage brand took over The Times of India with a campaign built around lines like “Apna Desi Thanda” and “The Thanda of India,” pushing back against decades of multinational dominance on both shelves … Read more
Sony Pictures Networks India (SPNI) has launched a new campaign, “Not a Gentleman’s Game,” featuring India women’s cricket team captain Harmanpreet Kaur, ahead of the Women’s T20 Asia Cup 2026. The film takes direct aim at cricket’s old-world “gentleman’s game” label, choosing instead to spotlight the grit, aggression and relentless preparation that define India’s women … Read more