Social Panga has expanded its alco-bev portfolio through a new partnership with DeVANS Modern Breweries Ltd. The agency will manage the social media strategy, digital storytelling, and online engagement for Six Fields Beer, Godfather Beer, and DeVANS’ newly launched gin brand, Gingalalahu.
The mandate will be led by Social Panga’s Delhi office. The agency will oversee content strategy, campaign development, and always-on digital communication for all three brands. Its objective will be to create distinctive brand identities while strengthening their relevance among today’s digital-first consumers.
Established in 1961 by Dewan Gian Chand in Jammu & Kashmir, DeVANS Modern Breweries has built a strong presence in India’s beverage industry. Six Fields and Godfather are among its most recognised beer brands, known for their strong consumer recall. Gingalalahu, the company’s latest offering, is positioned to meet the growing demand for premium and craft-inspired gin experiences.
Social Panga Co-Founder Himanshu Arora said the partnership marks an important milestone for the agency, adding that each brand brings a unique voice and audience.
Monalisa Mandal, Senior Vice President – Marketing, DeVANS Modern Breweries, said Social Panga stood out for its understanding of evolving digital culture and its ability to build brands for the future.
