Vi Movies & TV, the content aggregation platform from telecom operator Vi, has announced its entry into the rapidly growing microdrama category, strengthening its entertainment offerings for India’s mobile-first audiences. The new content format will be introduced through a partnership with the Bullet Microdrama app, allowing users to access short serialized dramas directly through the … Read more
Fashion brand Wrogn has launched a new campaign featuring Ibrahim Ali Khan, opening up a conversation around how Gen Z is perceived in today’s work culture and challenging stereotypes often associated with the generation. Video Link: https://www.instagram.com/reel/DXg6NTQjDnq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign explores the common labels of Gen Z being “lazy” or less driven, while presenting a more … Read more
Joy Personal Care has launched a new campaign titled ‘Under The Same Sun’ in collaboration with Kolkata Knight Riders (KKR), marking five years of its partnership with the IPL franchise. The campaign celebrates the shared journey between the two brands by drawing connections between cricket and everyday life. Through scenes featuring live match moments, practice … Read more
IndiaMART has renewed its creative partnership with Art-E Mediatech, once again entrusting the agency with its full social media mandate as the B2B marketplace looks to strengthen its digital presence and audience engagement. This marks the second time Art-E Mediatech has secured the brand’s creative responsibilities, reinforcing IndiaMART’s confidence in the agency’s strategic and creative … Read more
Eloelo Group has partnered with Slay Media as its official content and video creation partner, strengthening its efforts to scale and diversify its digital content ecosystem. The collaboration will cover content strategy, development, and video production across Eloelo Group’s digital platforms. As the company continues to grow its presence in India’s digital entertainment space, the … Read more
Jindal Stainless has appointed Madison Media as its official media agency of record (AOR) following a competitive multi-agency pitch, marking a significant step in the company’s evolving brand strategy. Under the mandate, Madison Media will handle media strategy, planning, and buying for the stainless steel major from its Gurugram office. The partnership comes as Jindal … Read more
Myntra has promoted Puja Rizal to Deputy Director – Brand Partnerships & Monetisation. With over four years at Myntra, she previously served as Senior Manager in the same function and has played a key role in driving revenue-led brand collaborations. Bringing over a decade of experience across e-commerce and media, she has also worked with … Read more
The Ministry of Information and Broadcasting has appointed noted lyricist, writer, and advertising veteran Prasoon Joshi as the new Chairman of Prasar Bharati, India’s public service broadcaster. His appointment is being seen as a significant leadership move aimed at bringing fresh creative direction to the country’s broadcasting landscape. Union Minister Ashwini Vaishnaw welcomed the decision, … Read more
OYO has launched a new campaign for Company-Serviced OYO, bringing back Sasha Chettri, famously known as Airtel’s “4G girl,” to rebuild consumer trust and highlight improvements in its hotel experience. The campaign borrows from Airtel’s iconic “test it yourself” communication strategy that once encouraged users to check network speed firsthand. OYO adapts this same concept … Read more
India’s internet landscape has reached a major milestone, with active internet users crossing 915 million, according to Nielsen’s India Internet Report 2025. The findings reflect a rapidly maturing digital ecosystem, where internet usage is expanding beyond basic access to deeper engagement across entertainment, commerce, and communication. The report highlights a nearly balanced gender distribution among … Read more
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