Lingerie brand Enamor has announced actress Taapsee Pannu as its new brand ambassador, unveiling a fresh campaign to introduce its latest bamboo cotton lingerie range. The partnership marks a significant brand repositioning for Enamor as it enters its new phase with the identity ‘Unapologetic As I Am’, moving beyond glamour-driven messaging to focus on confidence, … Read more
Jewellery brand GIVA has launched a new Mother’s Day campaign that uses humour and relatable storytelling to emphasise the importance of thoughtful gifting. The campaign takes a playful dig at the world of “almost-brands” – fictional lookalike labels such as Abibas, Niku, Gukki, and Channel – to drive home a simple message: when it comes … Read more
MobiKwik has unveiled a new campaign in partnership with Rajasthan Royals, spotlighting its UPI payments and personal loan offerings through relatable, everyday financial situations. Titled #EverythingIsFair, the campaign features Rajasthan Royals players Yashasvi Jaiswal, Ravindra Jadeja, and Shimron Hetmyer, using short, engaging films to connect with young digital-first consumers. The campaign focuses on how people … Read more
Flipkart has launched the second edition of its flagship summer sale event, SASA LELE, with a quirky new campaign inspired by Kodinhi, famously known for its unusually high number of twin births. Conceptualised by 22feet, the campaign cleverly translates Flipkart’s “sale par sale” proposition into a humorous narrative built around the concept of doubles. Titled … Read more
Adobe has appointed Manoj Nagpal as Vice President – Global Delivery Center & Shared Services in India, based in Bengaluru. With over three decades of experience, he will lead efforts to scale global delivery, drive innovation, and strengthen customer success. Prior to this, he served as Managing Director at OpenText India, bringing deep expertise in … Read more
Jindal India Power has appointed Sanjay Bhargava as Chief Executive Officer, where he will lead overall operations, strategic growth, and business performance. With prior leadership experience at Tata Power, he brings deep expertise in thermal power operations, asset management, and commercial strategy, positioning him to drive operational excellence and large-scale energy initiatives.
The International Gemological Institute (IGI) has launched a new campaign in partnership with Gujarat Titans to raise awareness about the importance of independent diamond certification. Titled ‘Heere Ki Asli Pehchaan’, the campaign uses cricket’s third umpire system as a creative analogy to explain why third-party verification is essential when purchasing diamonds. Just as critical decisions … Read more
Vi Movies & TV, the content aggregation platform from telecom operator Vi, has announced its entry into the rapidly growing microdrama category, strengthening its entertainment offerings for India’s mobile-first audiences. The new content format will be introduced through a partnership with the Bullet Microdrama app, allowing users to access short serialized dramas directly through the … Read more
Fashion brand Wrogn has launched a new campaign featuring Ibrahim Ali Khan, opening up a conversation around how Gen Z is perceived in today’s work culture and challenging stereotypes often associated with the generation. Video Link: https://www.instagram.com/reel/DXg6NTQjDnq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign explores the common labels of Gen Z being “lazy” or less driven, while presenting a more … Read more
Joy Personal Care has launched a new campaign titled ‘Under The Same Sun’ in collaboration with Kolkata Knight Riders (KKR), marking five years of its partnership with the IPL franchise. The campaign celebrates the shared journey between the two brands by drawing connections between cricket and everyday life. Through scenes featuring live match moments, practice … Read more
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