The Ministry of Information and Broadcasting has appointed noted lyricist, writer, and advertising veteran Prasoon Joshi as the new Chairman of Prasar Bharati, India’s public service broadcaster. His appointment is being seen as a significant leadership move aimed at bringing fresh creative direction to the country’s broadcasting landscape. Union Minister Ashwini Vaishnaw welcomed the decision, … Read more
OYO has launched a new campaign for Company-Serviced OYO, bringing back Sasha Chettri, famously known as Airtel’s “4G girl,” to rebuild consumer trust and highlight improvements in its hotel experience. The campaign borrows from Airtel’s iconic “test it yourself” communication strategy that once encouraged users to check network speed firsthand. OYO adapts this same concept … Read more
India’s internet landscape has reached a major milestone, with active internet users crossing 915 million, according to Nielsen’s India Internet Report 2025. The findings reflect a rapidly maturing digital ecosystem, where internet usage is expanding beyond basic access to deeper engagement across entertainment, commerce, and communication. The report highlights a nearly balanced gender distribution among … Read more
Coca-Cola has elevated Siddharth Subramanian to Director – Marketing & Digital Commerce, based in Gurugram. Having joined in 2024 as digital commerce lead, he has been instrumental in building scalable digital capabilities and enhancing brand engagement. Prior to this, he held key leadership roles at Flipkart and Godrej Consumer Products, bringing strong expertise across e-commerce, … Read more
Abhinav Narula has been promoted to Senior Vice President – Marketing at MakeMyTrip. With a strong track record in driving brand growth and marketing innovation, this elevation marks a significant milestone in his journey, as he continues to lead impactful strategies for one of India’s leading travel platforms.
Independent advertising agency Rediffusion has announced the launch of Rediffusion Narrative, a dedicated creative content division designed to help brands connect with audiences through integrated storytelling. Introduced during Baisakhi, the initiative marks the agency’s strategic expansion into long-format, narrative-led branded content tailored for the digital-first era. The new division will focus on producing branded entertainment … Read more
In one of the biggest ownership changes in Indian Premier League history, industrialists Lakshmi Narayan Mittal and Aditya Mittal have partnered with Adar Poonawalla to acquire IPL franchise Rajasthan Royals. The deal, valued at nearly $1.65 billion, marks a significant milestone for the cricketing business landscape in India. The franchise is currently being sold by … Read more
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