OYO has launched a new campaign for Company-Serviced OYO, bringing back Sasha Chettri, famously known as Airtel’s “4G girl,” to rebuild consumer trust and highlight improvements in its hotel experience.
The campaign borrows from Airtel’s iconic “test it yourself” communication strategy that once encouraged users to check network speed firsthand. OYO adapts this same concept for hospitality with the tagline “Ye OYO alag hai. Test us,” inviting customers to experience its upgraded services themselves rather than relying solely on brand claims.
In the advertisement, Chettri appears in a red T-shirt, instantly evoking memories of her Airtel campaign days. This nostalgic recall is used as a trust-building device, helping OYO communicate reliability through a familiar face associated with proof-based brand messaging.
The campaign highlights Company-Serviced OYO’s promises of photo-verified rooms, trained staff, seamless check-ins, working Wi-Fi, and consistent service standards. These features directly address concerns around room quality and service inconsistency that have historically impacted the brand’s reputation.
The move also sparked attention online when Airtel joined the conversation, commenting “Long time no see” on OYO’s social media post, adding a layer of playful brand interaction.
OYO’s strategy reflects its larger effort to reposition Company-Serviced OYO as a more dependable and standardised hospitality offering. The company has been expanding this segment across India to improve guest experience and restore confidence among travelers.
By reviving a recognisable advertising memory, OYO turns nostalgia into a credibility tool. The campaign shifts the focus from promises to customer validation, encouraging consumers to test the experience themselves and judge whether the brand has truly evolved.
