Mankind Pharma has launched a nationwide preventive healthcare initiative titled ‘Act at 30 – It’s Time for a Heart Check’, aiming to encourage Indians to begin cardiovascular screening from the age of 30. The campaign is built around growing medical evidence indicating a rise in early-onset hypertension and heart-related risks among younger adults in India. According … Read more
Integral Ad Science (IAS) has expanded its AI-powered Meta Content Block List optimisation solution to Threads feed, extending brand safety and suitability controls for advertisers across Meta’s growing social media ecosystem. The update allows advertisers to apply content block lists across Facebook Feed, Instagram Feed, Reels, and Threads through a single activation process, simplifying campaign … Read more
&Done has introduced its latest haircare product, Show Stopper, alongside a new campaign that reflects the realities and pressures of modern womanhood. The campaign positions haircare as effortless support within busy lifestyles rather than an added responsibility. TVC: https://www.youtube.com/watch?v=AcSqxvsJuko The newly launched product is an ultra-light serum-in-oil formulation designed to reduce frizz, add shine, and keep … Read more
SuperYou, the wellness brand co-founded by Bollywood star Ranveer Singh, has deepened its partnership with Tata Starbucks, launching a new line of protein-powered beverages available across Starbucks stores in India. Video Link: https://www.instagram.com/reel/DYWXh_foceb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The hero of the range is a drink born from Singh’s own coffee routine – Starbucks’ Brown Sugar Cinnamon Oat Iced Shaken … Read more
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