AnyMind Group has announced the launch of AnyAI OMO, a new AI-powered platform designed to help brands connect online marketing performance with offline retail sales, while simplifying market expansion into Japan.
The launch comes as more Indian brands across beauty, wellness, FMCG, lifestyle, and consumer products explore growth opportunities in Japan – a market known for its complex retail ecosystem and highly localised consumer behaviour.
Built on AnyMind’s AI and data platform AnyAI, the new solution enables brands to analyse online campaigns, social media engagement, retail activity, and in-store sales data to better understand how digital demand translates into physical retail performance.
According to the company, the platform uses AI agents to generate recommendations across inventory planning, store operations, retail partnerships, promotions, and sales channel expansion. Unlike traditional analytics dashboards, AnyAI OMO is designed to not only visualise data but also support decision-making and execution.
The platform combines AnyMind Group’s technology infrastructure with Sun Smile’s retail distribution network in Japan, allowing brands to manage online and offline commerce more efficiently through a connected ecosystem.
Commenting on the launch, Kosuke Sogo, CEO of AnyMind Group, said brands today need actionable insights rather than just access to data, adding that the platform is built to support faster and smarter retail decisions.
Aditya Aima, Managing Director – Growth Markets and Co-MD, India and MENA at AnyMind Group, said the platform creates a stronger entry path for Indian brands looking to scale in Japan through integrated commerce, influencer marketing, social commerce, retail distribution, and omnichannel activation.
AnyMind Group plans to expand the platform across additional consumer categories in the future.
