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Canon India Repositions Printing as a Medium of Creative Self-Expression

Canon India has launched Print Out Loud, a new integrated campaign conceptualised by Havas Creative India, aimed at fundamentally repositioning printing – moving it beyond functional documentation and into the space of creativity, individuality, and cultural relevance. The campaign arrives at a moment of shifting consumer behaviour. Younger audiences are increasingly rediscovering physical forms of … Read more

Suhana Khan Fronts adidas Originals’ Retro Sport Style Campaign

adidas Originals has launched a new campaign film featuring Suhana Khan, spotlighting its latest low-profile sneaker collection through the lens of retro sport aesthetics and vintage-inspired streetwear. Video Link: https://www.instagram.com/reel/DYeuZnKPUjk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film draws on terrace fashion – the sport-influenced style that emerged from football stadium culture – alongside archival sportswear silhouettes and returning trends such … Read more

Cyprus Courts Indian AI Enterprises as Europe’s Innovation Gateway

Cyprus is making a serious and strategic bid to position itself as the preferred European entry point for Indian technology and AI enterprises, with a high-level investors’ roundtable hosted by Invest Cyprus – held in the presence of President Nikos Christodoulides – signalling the country’s ambitions with unmistakable clarity. Avinash Mudaliar, Co-Founder and CEO of … Read more

How Flipkart Commerce Cloud Is Rewriting the Motherhood Narrative at Work

Flipkart Commerce Cloud’s latest campaign, #MoreThanBefore, arrives at a moment when the technology industry continues to grapple with one of its most persistent challenges – the retention and recognition of women, particularly working mothers. For many women, motherhood triggers an invisible professional reckoning. Career breaks, shifting responsibilities, and unspoken workplace assumptions about commitment and capability … Read more

Zee Entertainment Set to Secure FIFA World Cup 2026 Broadcast Rights in India

FIFA is closing in on a broadcast partner for the 2026 FIFA World Cup in India, with Zee Entertainment Enterprises emerging as the leading contender after months of uncertainty surrounding the tournament’s telecast rights in the country. Zee has submitted a formal bid and held discussions with FIFA officials during their recent visit to India. … Read more