PepsiCo India has expanded its Sting Energy portfolio with the launch of Sting Classic Kick, a bold new flavour backed by a high-energy campaign film featuring actor Lakshya. The campaign film, set inside a restaurant, opens with Lakshya walking into a tense standoff between two men and a waiter. After taking a sip of Sting … Read more
DeHaat Honest Farms has appointed YAAP Digital as its integrated creative and media partner, marking a significant step in the brand’s ambition to lead the pesticide-free food category in India. The mandate is comprehensive in scope, covering digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying. At its core, … Read more
Integrated marketing agency Team Pumpkin has been appointed as the social media partner for Lavie, one of India’s leading fashion accessories brands, known for its extensive range of handbags, wallets, and lifestyle accessories built around the promise of accessible luxury. The mandate tasks Team Pumpkin with leading Lavie’s end-to-end digital presence – from platform-native content … Read more
Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, one of Mumbai’s most recognisable names in the café and lifestyle segment. The mandate, awarded directly by the brand, encompasses a multi-pronged brief: driving in-store footfall across Suzette Gourmet’s 14 Mumbai outlets, amplifying visibility on leading food delivery platforms Zomato and Swiggy, … Read more
Binge Labs, a strategy-first organic social media growth company, has been appointed as the official digital partner for Mumbai Tech Week 2026, securing the end-to-end social media mandate for one of India’s most anticipated technology gatherings. Scheduled for May 29–30, 2026 at the Jio World Convention Centre in Mumbai, the event will bring together founders, … Read more
ITC has entered the ready-to-drink breakfast segment with the launch of Sunfeast Breakfast Smoothie, backed by a digital campaign that blends performance-led storytelling with a sharp focus on convenience and modern consumption habits. The campaign film sets the tone with stylised visuals of a young woman transforming her morning kitchen routine into a choreographed performance … Read more
Canon India has launched Print Out Loud, a new integrated campaign conceptualised by Havas Creative India, aimed at fundamentally repositioning printing – moving it beyond functional documentation and into the space of creativity, individuality, and cultural relevance. The campaign arrives at a moment of shifting consumer behaviour. Younger audiences are increasingly rediscovering physical forms of … Read more
adidas Originals has launched a new campaign film featuring Suhana Khan, spotlighting its latest low-profile sneaker collection through the lens of retro sport aesthetics and vintage-inspired streetwear. Video Link: https://www.instagram.com/reel/DYeuZnKPUjk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film draws on terrace fashion – the sport-influenced style that emerged from football stadium culture – alongside archival sportswear silhouettes and returning trends such … Read more
Cyprus is making a serious and strategic bid to position itself as the preferred European entry point for Indian technology and AI enterprises, with a high-level investors’ roundtable hosted by Invest Cyprus – held in the presence of President Nikos Christodoulides – signalling the country’s ambitions with unmistakable clarity. Avinash Mudaliar, Co-Founder and CEO of … Read more
Sony Pictures Networks India has elevated Rupen Thakkar as Vice President and Head Counsel – Networks, StudioNext and Corporate. Prior to this role, he served as senior lead counsel for sports television and corporate, and has been associated with the company for over three years across multiple legal leadership functions.
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