DeHaat Honest Farms has appointed YAAP Digital as its integrated creative and media partner, marking a significant step in the brand’s ambition to lead the pesticide-free food category in India.
The mandate is comprehensive in scope, covering digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying. At its core, the partnership is designed to position Honest Farms as a credible, consistent voice in a category long plagued by ambiguous claims and low consumer trust – anchoring every communication in sourcing transparency and product clarity.
The appointment comes at a pivotal moment. As food safety concerns move mainstream and consumers demand greater accountability from brands, Honest Farms’ proposition – rooted in traceable, honest sourcing – carries considerable relevance. YAAP’s brief is to translate that proposition into storytelling that informs, resonates, and builds lasting consumer confidence at scale.
Adarsh J. Srivastava, Co-Founder of DeHaat and Co-Founder & CEO of DeHaat Honest Farms, said: “Consumers today are asking harder questions about what they eat and where it comes from. Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”
Manan Kapur, Senior Partner at YAAP, added: “DeHaat Honest Farms is building a modern brand rooted in trust and quality. Our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully.”
The partnership underscores YAAP Digital’s growing presence in the purpose-led consumer and agri-food space.
