Polycab India has launched a new digital campaign ahead of Electricians’ Day on June 10, shining a spotlight on the often-overlooked professionals who play a critical role in ensuring electrical safety and reliable power connections across the country. The campaign pays tribute to electricians by highlighting their expertise, dedication, and the essential role they perform … Read more
Brand consultancy Landor has unveiled a refreshed identity and packaging system for Mother Dairy’s milk portfolio, with the first phase of the redesign being introduced across the brand’s cow milk pouch range. The new packaging is inspired by Mother Dairy’s long-standing “Maa Jaisi Care” proposition and aims to strengthen the emotional connection consumers associate with … Read more
Centerfruit, the popular chewing gum brand from Perfetti Van Melle India, has launched a new campaign under its iconic “Kaisi Jeebh Laplapayee” platform, taking its trademark humour to the vibrant setting of an Indian wedding. Created by Ogilvy India, the latest film builds on the successful revival of the brand’s much-loved tagline last year, which … Read more
Catch Salt & Spices, a part of the DS Group, has unveiled a new regional campaign for Catch Haldi in West Bengal, featuring popular Bengali actor Subhashree Ganguly. The initiative marks the brand’s first Bengali-language campaign fronted by a regional celebrity, underscoring its commitment to connecting with local consumers through culturally relevant storytelling. Conceptualised by … Read more
Deloitte South Asia has elevated Rohit Varier to Executive Director. A communications leader with over two decades of experience, Varier has spent eight years at Deloitte, leading corporate and marketing communications. His promotion reflects the firm’s confidence in his ability to align business, brand, and stakeholder engagement strategies.
Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India. Bringing over two decades of experience across media, entertainment, and digital platforms, she will oversee the network’s content, entertainment, sports, and social verticals while driving innovation, partnerships, and business growth.
Omnicom Media India has been awarded the digital marketing mandate for State Bank of India (SBI) following a competitive multi-agency pitch, marking one of the most significant account wins in the country’s banking and financial services sector. Industry estimates place the mandate’s value between ₹250 crore and ₹260 crore, making it one of the largest … Read more
Natasha Agarwal has been appointed Brand Lead for Lakme Skin at Unilever, marking another milestone in her growing career with the FMCG giant. Previously serving as Global Brand Manager for Dove, she brings extensive experience across beauty, skincare, digital transformation, and brand management, with earlier stints at Nykaa and YourStory.
L’Oréal India has appointed Priya Rege Jaggi as Head of Content & Advocacy, strengthening its focus on storytelling, influence, and brand engagement. Jaggi joins from McDonald’s India, where she served as Marketing Head, and previously led consumer marketing for Instagram and Facebook at Meta India. She brings extensive experience across brand strategy, content, creator ecosystems, … Read more
Saibal Bhattacharyya has joined Vadilal Industries as Chief Operating Officer, marking a new chapter in his leadership journey. After a brief stint at Nagarro, he takes on the role at the iconic FMCG brand, bringing extensive operational and business leadership experience to support Vadilal’s growth, transformation, and future expansion plans.
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