Flipkart Group has partnered with Meta to launch a new affiliate programme that enables creators to monetise their content by promoting products from Flipkart and Myntra directly through Facebook posts and Reels. The initiative aims to bridge the gap between social media discovery and online shopping, allowing users to click on tagged products within creator … Read more
Radico Khaitan has appointed AdGlobal360 (AGL) as its integrated digital media partner, entrusting the agency with a broad mandate spanning digital strategy, media planning, social media management, influencer marketing, and technology-led digital solutions. The partnership will see AGL manage digital marketing initiatives across Radico Khaitan’s premium portfolio, which includes brands such as Rampur Indian Single … Read more
Samantha Avivi has stepped into the role of Global Chief Marketing Officer at Bayer Consumer Health. She will oversee the company’s global marketing strategy and lead a portfolio of iconic health and wellness brands, focusing on growth, innovation, consumer trust, and long-term business impact across international markets.
Kulfi Collective has appointed Aditya Mehendale as Executive Creative Director while elevating Jayson D’Mello, Abhimanyu Singh, and Abhinandan Jain to key leadership roles. The expanded leadership team will focus on scaling creative innovation, AI-driven capabilities, strategic growth, and financial planning as the company enters its next phase.
In India’s fiercely competitive food delivery market, where even industry giants have struggled to make ultra-fast delivery work, startup Swish is proving that speed and scale can coexist. Founded by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish set out to solve a challenge many believed was nearly impossible: delivering fresh, hot food consistently within … Read more
Apple placed artificial intelligence at the centre of its Worldwide Developers Conference (WWDC) 2026, unveiling its most ambitious AI strategy yet with a major overhaul of Siri and a significant expansion of Apple Intelligence across its ecosystem. The announcements signal Apple’s intent to strengthen its position in the rapidly evolving AI landscape while maintaining its … Read more
Quick commerce platform Zepto delivered strong top-line growth in FY26, with revenue more than doubling year-on-year, even as rising operating costs and aggressive expansion efforts led to a significant increase in losses. According to the company’s updated IPO filings, revenue from operations climbed to ₹22,624 crore in FY26, compared to ₹11,110 crore in the previous … Read more
CaratLane has expanded its jewellery portfolio with the launch of a new Polki collection, accompanied by a campaign that reimagines the timeless appeal of uncut diamonds for contemporary consumers. The newly introduced range features more than 60 designs crafted with natural, uncut Polki diamonds. Drawing inspiration from traditional Indian artistry, the collection includes Meenakari-inspired creations, … Read more
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